The GIST

Grand Slam Track announces bankruptcy as Athlos, others illustrate what emerging sports leagues need for success

After months of financial difficulties, track & field league Grand Slam Track (GST) — spearheaded by Olympic legend Michael Johnson — officially filed for bankruptcy last week. As popular Olympic sports try to extend their reach beyond the global competition, GST presents a cautionary tale as it endured common issues faced by upstart sports leagues.

December 16, 2025

Partners of pro athletes offer organic, engaging marketing opportunities for brands and untapped potential in women’s sports

WAGs are where it's at

December 12, 2025

Netflix and Paramount Skydance make billion-dollar moves to acquire Warner Bros. Discovery, shaking up sports landscape

On Friday, Netflix announced it will acquire the streaming and studio divisions of Warner Bros. Discovery (WBD), now separated under the Warner Brothers (WB) brand, in a $82.7B deal. But in dramatic fashion, Paramount Skydance threatened to finish what it started as it launched a $108.4B hostile bid for the entire company to compete with what was considered a done deal.

December 09, 2025

Breaking down anti-doping whereabouts failures

Yesterday, swimmer Penny Oleksiak, Canada’s most decorated Olympian, was banned from competition until 2027 for an anti-doping rules violation. No, the 25-year-old wasn’t caught taking banned substances — she was penalized for a whereabouts failure. Let’s discuss.

November 26, 2025

New app plans to exclusively cater to women’s sports as sector sees growth

Last week, Rival — set to be the first sportsbook built exclusively for women’s sports — shared its plans to be active in three U.S. betting markets by 2026. The platform will include bets across the NWSL, WNBA, NCAA women’s basketball, WSL, WTA, and more, differing from the existing platforms that center men’s sports.

November 25, 2025

New Parity data illustrates the power of Gen Z spending in women’s sports

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

November 14, 2025

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

Today, The GIST is exclusively sharing that Pro Athlete Community (PAC) — an organization that supports retired athletes in their post-playing careers — has named WNBA legend Candace Parker as a co-chair on its board of advisors. This is a pivotal move for the org as it recruits more women into its community of over 1.6K retired pro athletes, many of whom are men.

November 10, 2025

NIL deal platform Opendorse shares key insights on today’s women college athletes

Sports Business

NIL deal platform Opendorse shares key insights on today’s women college athletes

November 10, 2025

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

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The GIST of It Podcast

Ep #518

It’s time for a College Football Playoff primer

December 18, 2025

Listen on Apple Music Listen on Spotify

It’s time for a College Football Playoff primer

It’s the most wonderful time of the year.

And not just because of the holidays. Between the final few weeks of a thrilling NFL season and the College Football Playoff, there’s no shortage of gridiron action to take in. That’s why on today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz are tossing the perfect spiral: a College Football Playoff special, breaking down the 12-team field and this weekend’s spiciest showdowns. Hut, hut, here we go.