The GIST

Fubo rolls out its Women's Sports Zone as FAST channels cover the women’s game

Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.

May 23, 2025

E.l.f. continues to consider women fans of men’s sports through NASCAR partnership

We’ve seen makeup brands go big in women’s sports lately, including E.l.f.’s support of the PWHL and Overtime Select. But the brand’s decision to rev up its investment in NASCAR, coupled with previous NFL activations, shows that catering to women who follow men’s sports is a unique and effective way to reach a historically overlooked demo.

May 23, 2025

The GIST and Barbarian team up for a data-powered report on the ROI in women’s sports

This week, The GIST debuted a new report in partnership with NYC agency Barbarian that explores the proven interest and investment potential in women’s sports. The report delineates the paradigm shift in how the category is considered, the intense audience engagement among women’s sports fans, and identifies trends to keep an eye on.

May 21, 2025

Inside the Lines with A.J. Andrews and Kendall Coyne Schofield

Another Tuesday means another installment of Inside the Lines with A.J. Andrews, this one featuring hockey royalty, Team USA and Minnesota Frost star Kendall Coyne Schofield, discussing “Resilience and Overcoming Setbacks.”

May 20, 2025

2025 media upfronts shed light on 2024 wins for sports networks and streamers

Last week, broadcast networks and streamers shared a glimpse into current strategies during the 2025 Upfronts in NYC. Companies like NBC, Amazon, Netflix, and Disney all observed the same trend: It’s smart to double down on live sports because of the impressive engagement the industry generates, both from viewers and advertisers.

May 19, 2025

Inside the Lines with A.J. Andrews and Patrick Chan

We’re back with part two of our Inside the Lines series: a candid conversation with Canadian figure skating icon and three-time Olympic medalist Patrick Chan on “Navigating High-Stakes Moments.”

May 13, 2025

Inside the Line with A.J. Andrews and Katelyn Ohashi

We’re flipping out over the first guest in our Inside the Lines series: former UCLA gymnast Katelyn Ohashi, who took the internet by storm with her viral 2019 floor routine, a massive comeback after significant time away from the sport due to injury.

May 06, 2025

Sports Business

New data on UK fans shows vast majority are keen on the women’s game

April 30, 2025

A new data report from Sky Sports — the UK’s largest investor in media rights across women’s sports properties — proves women’s sports are very mainstream, with 80% of UK fans expressing interest in at least one women’s sport.

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The GIST of It Podcast

Ep #461

Getting chippy in the PWHL Finals, plus our expansion draft rules reaction

May 22, 2025

Listen on Apple Music Listen on Spotify

Getting chippy in the PWHL Finals, plus our expansion draft rules reaction

The PWHL Finals are off to a raucous start.

The defending champ Minnesota Frost fell in overtime to the upstart Ottawa Charge in Tuesday’s Game 1 — but the box score only tells half the story. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their thoughts on a player that’s making headlines for all the wrong reasons before shifting gears to the latest news about the upcoming expansion draft. Drop that puck.

This episode is sponsored by our friends at SharkNinja. As one of the founding partners of the PWHL, SharkNinja is committed to growing the women’s game and providing unparalleled support for women in sports, from the rink to the podcast booth and beyond. Check out their full line of incredible products, including their viral hair styling tools, at www.sharkclean.ca.

Additionally, this episode is supported by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.