The GIST

Athlos CMO Kayla Green discusses brand wins from Athlos NYC 2025

On Saturday, the aforementioned Ohanian’s Athlos held Athlos NYC, its second annual track tournament in the iconic culture capital. The event welcomed several key wins that helped build the case for sustainable growth ahead of its 2026 expansion, from viewership increases to creative partner activations.

October 15, 2025

New Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes early

Today, New Balance (NB) announced NIL deals for several women athletes, namely from developing spaces in basketball and soccer and emerging sports like softball. The sponsorships are a response to how high school and collegiate pipelines are building across all women’s sports — and so are the marketing opportunities.

October 15, 2025

USC Annenberg report illustrates how athlete media economy has ample room for women

Yesterday, USC Annenberg published a first-of-its-kind report on the athlete-owned media economy. It identifies movers and shakers in the space, but also notes the gap between men and women athletes — women were featured in only 22% of the athlete-owned podcasts analyzed.

October 10, 2025

New Snapchat data confirms the power and influence of women athletes on social media

Last week, Snapchat teamed up with marketing agency Dentsu and research firm Ipsos to publish insights on the consumption of women’s sports, especially among frequent Snapchat users. The app surveyed over 13K sports fans across seven countries, including India and Australia, and uncovered what daily Snapchat users had to say about women’s sports.

October 10, 2025

Rebel Girls announces new family-friendly sports program with Swerve Sports

Today, girls empowerment platform Rebel Girls (RG) announced a new partnership with Swerve Sports, a FAST channel dedicated to women’s sports that’s available in 80% of U.S. and Canadian households. Together, the partnership will create Rebel Girl Sports Hour, a first-of-its-kind kids and family program for women’s sports that will air under its Rebel Girls Sport vertical.

October 08, 2025

New Booking.com data further illustrates women’s sports fans’ willingness to travel

The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.

October 03, 2025

SponsorPulse highlights recent data showing overlap between WNBA, beauty fans

Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.

October 03, 2025

Sports Business

Wasserman’s The Collective shares new data insights into unlocking the power of women sports fans

October 01, 2025

The Collective — Wasserman’s women-focused data insights platform — published a new study on Monday advising the sports industry on how to engage with women as sports superfans and powerhouse consumers. By 2030, women are set to control 75% of global discretionary spending and lead 85% of household purchasing decisions.

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The GIST of It Podcast

Ep #501

Tara Davis-Woodhall just long jumped in Times Square

October 16, 2025

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Tara Davis-Woodhall just long jumped in Times Square

There’s meeting the moment, and then there’s making a moment.

Last Thursday, long jumper Tara Davis-Woodhall made a moment, competing in the middle of Times Square to qualify for the finals at Athlos NYC. The buzzy event caught the world’s attention, but Davis-Woodhall is no stranger to fame as a reigning Olympic and world champ. On today’s episode of The GIST of It, The GIST’s Associate Managing Editor Lauren Tuiskula chats with Davis-Woodhall about sandpits, prepping for major moments, and inspiring confidence as a partner of the Dove Body Confident Sport Program. Enjoy.

Thanks to Fan Duel for their support of this podcast. The buzzer may have sounded on this women’s pro hoops season, but the action never stops with FanDuel. Download the FanDuel app or head to fanduel.com to join in on the fun.

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