The Robert Wood Johnson Foundation released a national study involving Gen Z teens yesterday, highlighting that sports and athletes heavily influence how teens perceive societal issues.

In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.

With March Madness finally here, we spoke with Terése Whitehead and Kim DeCarolis, who lead NIL and commercial strategy at Michigan and Georgia, respectively. Both are embedded on campus through their work with Altius Sports Partners, which launched in 2020 and has quickly become a leading strategic advisor for college athletic departments.

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Last week, Nielsen shared impressive statistics illustrating the growth of women’s sports U.S. viewership in 2025 across many disciplines and audiences. SponsorUnited also shared its own YoY data on trends in women’s sports investment, spanning leagues and industries.

ICYMI, the queer love story framed through a hockey rivalry has become a massive phenomenon averaging 10.6M U.S. viewers per episode, with millions of Canadian viewers returning to rewatch Shane Hollander and Ilya Rozanov’s love story. It’s HBO’s most-watched acquired series ever, and the book that inspired it is currently Canada’s top-selling novel.

Experiencing curling withdrawals? Same. Luckily, the Milano Cortina Paralympics officially begin with today’s 2 p.m. ET Opening Ceremony, marking the 50-year anniversary of the Paralympic Games. Here are three storylines to watch as it all begins in Italy.

Yesterday, Parity followed up its recent report on the Olympics with one about fan interest in the Paralympics, which officially kick off tomorrow. Parity’s data illustrates how those who are fans of the Paralympics and women’s sports — spaces where equity is front and center — are excited about Para women athletes and are very aware of brands in the space.

This week, StubHub launched HerSportsHub, the first dedicated place for reselling tickets to women’s sports events. The platform will include access to WNBA, NWSL, PWHL, and NCAA women’s basketball games, aligning with StubHub’s latest data-driven insights on how fandom is surging across these sectors.