
Sports Business
Emerging brands and platforms make a splash in latest SponsorUnited NIL report
April 04, 2025
On Wednesday, data insights platform SponsorUnited released its 2024–2025 NIL Endorsements Report, which affirms what we already know: Women athletes, especially basketball players, are consistent winners in terms of engagement, hence their skyrocketing NIL deals.
Read Full StoryThe GIST of It Podcast
Ep #456Finally — FIFA funds study investigating ACL injuries in women’s soccer
May 01, 2025

The ACL injury epidemic isn’t going away.
But as of Tuesday, FIFA is taking major strides to address this career-altering injury in the women’s game. Today’s episode of The GIST of It breaks down the new FIFA-funded study investigating the link between ACL injuries and a player’s menstrual cycle, with co-hosts Ellen Hyslop and Steph Rotz highlighting the importance of gender-specific research like this across all women’s sports. Time to make progress.