The GIST

New Booking.com data further illustrates women’s sports fans’ willingness to travel

The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.

October 03, 2025

SponsorPulse highlights recent data showing overlap between WNBA, beauty fans

Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.

October 03, 2025

Wasserman’s The Collective shares new data insights into unlocking the power of women sports fans

The Collective — Wasserman’s women-focused data insights platform — published a new study on Monday advising the sports industry on how to engage with women as sports superfans and powerhouse consumers. By 2030, women are set to control 75% of global discretionary spending and lead 85% of household purchasing decisions.

October 01, 2025

X Games launch rebrand to reach a new generation of action sport fans

The X Games — ESPN’s iconic action sports competition that made sports like snowboarding and BMX mainstream and drove their Olympic inclusion — is ready for its glow-up. After its private equity acquisition in 2022, the X Games unveiled new branding and shared details about its forthcoming X Games League this week.

September 26, 2025

Women’s sports podcasts offer opportunity in saturated market

It seems like everyone has a podcast these days — last week, Front Office Sports pointed out that Billie Jean King, Abby Wambach, Julie Foudy, Sophie Cunningham, and the Williams sisters have all recently launched pods, not to mention Men In Blazers’ expanded slate. But how many is too many? In women’s sports, we may still have a ways to go to reach the peak.

September 26, 2025

Venus and Serena Williams seize podcast opportunities as they continue to monetize fame

On Monday, iconic tennis (and sister) duo Venus and Serena Williams announced the launch of their Stockton Street podcast, which debuts on X today. The podcast — a notable get for X as it competes for original content — celebrates their legendary status through an accessible, storyline-powered medium.

September 17, 2025

How the Rolex SailGP Championship is racing towards a greener future

In partnership with

How the Rolex SailGP Championship is racing towards a greener future

September 17, 2025

Sports Business

How pro sports leagues and their sponsors can make the most of temporary markets

September 15, 2025

Front Office Sports recently examined a trend among leagues like the Premier Lacrosse League (PLL) and Athletes Unlimited Softball League (AUSL): Traveling teams and exhibition matches are a smart way to identify prime markets before establishing permanent teams. Let’s explore when traveling teams work and what this format means for sponsors.

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The GIST of It Podcast

Ep #498

Is WNBA commissioner Cathy Engelbert’s job at risk?

October 02, 2025

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Is WNBA commissioner Cathy Engelbert’s job at risk?

The exit interview heard ’round the world.

ICYMI, Minnesota Lynx star Napheesa Collier lambasted WNBA Commissioner Cathy Engelbert and the league office on Tuesday. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz place Collier’s explosive comments into the league’s larger context, connecting the dots to the ongoing CBA negotiations, the WNBA’s sustainability, and of course, Unrivaled. Questions? Answered.

Thanks to FanDuel for their support of this podcast. A long-time supporter of women’s sports, FanDuel’s best-in-class WNBA bets let you put some skin in the game. Head to FanDuel.ca or download the app to join in on the fun.

A big shoutout to LPGA for sponsoring The GIST of It. To celebrate 75 years of golf greatness, the LPGA is hooking up one lucky fan with an epic VIP Experience to the CME Group Tour Championship in Naples, Florida from November 20th to 23rd. Enter here for your chance to win big.