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Major media TV rights package creating unease across industryMajor media TV rights package creating unease across industry
Major media TV rights package creating unease across industry
Last Tuesday, ESPN, FOX, and Warner Bros. Discovery announced their intention to create a unified live sports streaming app. It would offer content from all three platforms, a prospect that has already spooked smaller streamers, Wall Street investors, and sports leagues.
February 12, 2024
Women athletes still rank far behind men in earningsWomen athletes still rank far behind men in earnings
Women athletes still rank far behind men in earnings
Sportico released its list of top 100 highest-paid athletes — and none of them are women. In fact, women don’t even make the top 200. Last year’s highest-earning female athlete, Coco Gauff, raked in $22.7M, light years away from overall No. 1 earner Cristiano Ronaldo’s $275M.
February 09, 2024
The Players Fund founder highlights what women athletes bring to the tableThe Players Fund founder highlights what women athletes bring to the table
The Players Fund founder highlights what women athletes bring to the table
Fergus Bell, founder of the athlete-led venture capital firm The Players Fund (TPF), recently argued that women athletes can be more impactful than male sports stars. While Bell mentioned how this is influencing sports sponsorships and coverage, recent additions to TPF demonstrate how it’s also influencing the boardroom.
February 07, 2024
NCAA athletes win several key legal battles in ongoing fight for labor rightsNCAA athletes win several key legal battles in ongoing fight for labor rights
NCAA athletes win several key legal battles in ongoing fight for labor rights
College athletes keep winning major battles in the fight to be recognized as employees, a distinction that would allow them to earn income and experience labor protections. From Dartmouth to USC, the NCAA’s amateurism model is giving way to a new, labor-protected college landscape.
February 07, 2024
The NCAA lost its Ninth Circuit appeal last weekThe NCAA lost its Ninth Circuit appeal last week
The NCAA lost its Ninth Circuit appeal last week
The NCAA took another L in its war against NIL last Thursday by losing its Ninth Circuit appeal to avoid paying out $4B in class action damages to eligible athletes, while the National Labor Relations Board resumes hearing a case today that could reclassify USC athletes as “professionals.”
January 22, 2024
Amazon invests in Diamond Sports GroupAmazon invests in Diamond Sports Group
Amazon invests in Diamond Sports Group
In addition to restructuring its $8.6B debt, DSG secured a key investment and distribution deal from Amazon, which has been eager to expand its sports footprint.
January 19, 2024
Deep Blue Sports and Entertainment team up with WNBA legend Sue BirdDeep Blue Sports and Entertainment team up with WNBA legend Sue Bird
Deep Blue Sports and Entertainment team up with WNBA legend Sue Bird
Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.
January 10, 2024
The NCAA and ESPN announce an eight-year extension of their media rights packageThe NCAA and ESPN announce an eight-year extension of their media rights package
The NCAA and ESPN announce an eight-year extension of their media rights package
Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.
January 05, 2024
The financial forecast predicts continued growth for women's sports in 2024The financial forecast predicts continued growth for women's sports in 2024
The financial forecast predicts continued growth for women's sports in 2024
The financial forecast for 2024 is looking a little stormy as experts foresee a moderate economic slowdown on the horizon.
December 18, 2023
Advertising veteran Laura Correnti announced the creation of the Deep Blue agency for women's sportsAdvertising veteran Laura Correnti announced the creation of the Deep Blue agency for women's sports
Advertising veteran Laura Correnti announced the creation of the Deep Blue agency for women's sports
The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.
December 13, 2023
Caitlin Clark lands a major multiyear deal with GatoradeCaitlin Clark lands a major multiyear deal with Gatorade
Caitlin Clark lands a major multiyear deal with Gatorade
Clark is climbing the NIL leaderboard after landing a major multiyear deal with Gatorade yesterday, adding to her illustrious brand portfolio.
December 13, 2023
Women athletes and fans dominated sports conversations in NovemberWomen athletes and fans dominated sports conversations in November
Women athletes and fans dominated sports conversations in November
One of the biggest takeaways from 2023? That women are a (fiscal) force.
December 11, 2023
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