In NYC this week, Disney and Fox dedicated a portion of their annual upfronts to headlining women’s sports events, where they pitched prospective advertisers on the perks of scoring inventory.

Despite the generation’s notable apathy towards the industry, a recent survey from data insights company Kantar revealed men’s and women’s basketball are more popular with Gen Z than with American sports fans overall.

Yesterday, the publication inked an exclusive, multiyear ticketing deal with StubHub that will allow American and Canadian subscribers to stay updated on their favorite teams and buy tickets to see them in action.

CEO Stephanie Linnartz said Tuesday that womenswear and footwear will star in the company’s growth strategy, declaring that it “will go after women harder than this company has ever seen.”

On Friday, CEO David Zaslav said the company is “actively working” on adding sports and news offerings after its U.S. streaming business turned a profit for the first time ever in Q1.

On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.

Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.

In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.

On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.

According to a recent report, brands ramped up their name, image, and likeness (NIL) dealmaking in year two, with NIL spend increasing 300% (!!!) from March 2022 to March 2023 as student-athletes continue to make their case as the industry’s most impactful influencers.

A study published Monday revealed that the nation’s professional women’s sports market is currently estimated to be worth $110M to $148M, providing the first step towards understanding the untapped Canadian landscape.

Last week, wearable tracking provider Kinexon announced its new partnership with Amazon Web Services (AWS) to develop products and technology to better serve female athletes.