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👕 In vogue👕 In vogue
Togethxr merch sales highlights marketing opportunity in fashion collabs with women athletes
Women’s sports are the moment, but they’re more than a temporary zeitgeist. Women athletes are being centered in pop culture beyond just being athletes — they’re becoming beacons with sway in fashion and lifestyle trends, something streetwear and high fashion brands should try to capitalize on.
February 26, 2025
📚 A Paige out of the playbook📚 A Paige out of the playbook
Brands activate innovative strategies in NIL deals with college star Paige Bueckers
The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.
February 21, 2025
🎵 Hitting the high notes🎵 Hitting the high notes
Super Bowl spotlights growing connection between music and women’s sports
In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.
February 12, 2025
🇬🇧 Blue is the color🇬🇧 Blue is the color
UK data illustrates growing interest in women’s sports for domestic and global competitions
Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.
February 10, 2025
🌹 A rosy outlook🌹 A rosy outlook
Portland announces plans for historic shared WNBA and NWSL practice facility
Yesterday, Front Office Sports confirmed a women’s sports first: Two pro women’s teams from different leagues will share a new multimillion practice facility in Portland, Oregon. While six other cities have both WNBA and NWSL teams like Portland will in 2026, only PDX boasts both teams under the same ownership umbrella.
February 07, 2025
👀 Searching for answers👀 Searching for answers
January’s Google Trends data illustrates rising interest in women’s sports
This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.
February 05, 2025
📉 A premium trend📉 A premium trend
Insurance giants invest in women’s sports as industry advertising spending declines
Sportico shared insights yesterday about U.S. insurance giants backing away from advertising in the big game. While insurers aren’t activating around the (very expensive) Super Bowl as much as they used to, companies like State Farm are stepping up spend in a low cost, high ROI space: women’s basketball.
February 03, 2025
🧠 The wisdom of Athena🧠 The wisdom of Athena
Deloitte and Wasserman share sponsorship insights from brands backing women’s sports
This week, Deloitte shared findings from the Athena Pledge, a research collaboration driven by key sponsors to evaluate the marketing potential in women’s sports. According to the data, sponsorships grew 22% YoY across women’s professional leagues, teams, and athletes in 2024.
January 29, 2025
📱 TikTok on the clock📱 TikTok on the clock
TikTok’s anticipated U.S. ban set to have adverse effect on sports influencers, fans
A U.S. ban on social media app TikTok is set to go into effect Sunday, which will have broad repercussions across the sports landscape. While major media networks may be minimally affected by the ban, casual sports fans and content creators — especially women athletes — will feel the loss.
January 17, 2025
📺 Off the Venu📺 Off the Venu
Shutdown of Venu Sports raises questions about future of sports bundling
Venu Sports — the bundled, sports-focused app created by Disney, Fox, and Warner Bros. Discovery — was shelved Friday without ever hitting the market. After a year of legal battles, the premise of Venu continued to raise antitrust concerns, even after Disney dissolved its contentious lawsuit with FuboTV.
January 13, 2025
💰 Playing for keeps💰 Playing for keeps
Coco Gauff continues investment trend among women tennis stars by backing Unrivaled
On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.
January 08, 2025
📱 Posted up📱 Posted up
Sydney Colson wins another brand gig as women athletes illustrate power of content creation
P.R.O.S. Sports Housing — a company that provides short-term housing for pro athletes — rebranded as Mavrx Sports Housing and announced a new partnership with Las Vegas Aces star Sydney Colson this week. Mavrx is the latest company to enter the WNBA space by teaming up with Colson, who’s been renowned for her marketability.
January 08, 2025
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