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💰 A billion-dollar question💰 A billion-dollar question
Deloitte shares insights into surging revenue in women’s sports
Yesterday, Deloitte shared key insights into why the women’s game is generating revenue at an exponential rate. The company predicts global revenue for women’s sports will cross the $2B threshold in 2025, a 240% increase in just two years. This is largely thanks to commercial revenue, which is set to top $1.26B after a rise in engagement, brand recognition, and sponsorships.
March 19, 2025
💰 It pays to be here💰 It pays to be here
Advertisers see their ads overperform across women’s sports in 2024
Women’s sports grew in just about every way last year, including on the ad side. A new report from TV marketing firm EDO illustrates how much advertisers were willing to spend in the women’s sports industry and what they got out of it.
March 14, 2025
💨 Back on track💨 Back on track
Saudi Arabia’s PIF invests in World Athletics track league amid changing market
Days after deepening its commitment to women’s tennis, Saudi Arabia is considering yet another significant sports investment. The country’s Public Investment Fund (PIF) is reportedly in talks with track & field’s international governing body World Athletics (WA) about investing more than $600M to manage WA’s commercial rights.
March 10, 2025
📈 It’s a femininomenon📈 It’s a femininomenon
SponsorUnited shares data on increased sponsor spend in women’s sports
Last week, sports sponsorship insights platform SponsorUnited released its Women in Sports Marketing Partnerships 2024–2025 report. The report analyzed sponsorships and endorsements from athletes and teams across the NWSL, WNBA, WTA, LPGA, Liga MX Femenil, and NCAA.
March 03, 2025
👕 In vogue👕 In vogue
Togethxr merch sales highlights marketing opportunity in fashion collabs with women athletes
Women’s sports are the moment, but they’re more than a temporary zeitgeist. Women athletes are being centered in pop culture beyond just being athletes — they’re becoming beacons with sway in fashion and lifestyle trends, something streetwear and high fashion brands should try to capitalize on.
February 26, 2025
📚 A Paige out of the playbook📚 A Paige out of the playbook
Brands activate innovative strategies in NIL deals with college star Paige Bueckers
The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.
February 21, 2025
🎵 Hitting the high notes🎵 Hitting the high notes
Super Bowl spotlights growing connection between music and women’s sports
In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.
February 12, 2025
🇬🇧 Blue is the color🇬🇧 Blue is the color
UK data illustrates growing interest in women’s sports for domestic and global competitions
Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.
February 10, 2025
🌹 A rosy outlook🌹 A rosy outlook
Portland announces plans for historic shared WNBA and NWSL practice facility
Yesterday, Front Office Sports confirmed a women’s sports first: Two pro women’s teams from different leagues will share a new multimillion practice facility in Portland, Oregon. While six other cities have both WNBA and NWSL teams like Portland will in 2026, only PDX boasts both teams under the same ownership umbrella.
February 07, 2025
👀 Searching for answers👀 Searching for answers
January’s Google Trends data illustrates rising interest in women’s sports
This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.
February 05, 2025
📉 A premium trend📉 A premium trend
Insurance giants invest in women’s sports as industry advertising spending declines
Sportico shared insights yesterday about U.S. insurance giants backing away from advertising in the big game. While insurers aren’t activating around the (very expensive) Super Bowl as much as they used to, companies like State Farm are stepping up spend in a low cost, high ROI space: women’s basketball.
February 03, 2025
🧠 The wisdom of Athena🧠 The wisdom of Athena
Deloitte and Wasserman share sponsorship insights from brands backing women’s sports
This week, Deloitte shared findings from the Athena Pledge, a research collaboration driven by key sponsors to evaluate the marketing potential in women’s sports. According to the data, sponsorships grew 22% YoY across women’s professional leagues, teams, and athletes in 2024.
January 29, 2025
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