Hey, we noticed you're outside Canada but are currently viewing our Canadian site. Would you like us to take you to the US site, or do you want to stay on the Canadian site?
Picking up what we're putting down? We thought you might be. Sign up for our free 4x-weekly newsletter to get "the gist" of what's going on in the sports world in less than 5 minutes.
Subscribe
personLog In
The GIST
  • About
  • Newsletter
  • Job Board
  • Shop
  • Brackets
  • Listen
ListenSubscribe
  • Basketball
  • Football
  • Hockey
    • Baseball
    • Curling
    • Esports
    • Field Hockey
    • Figure Skating
    • General
    • Golf
    • Gymnastics
    • Lacrosse
    • MMA
    • Motorsports
    • Olympic Sports
    • Rugby
    • Running
    • Skeleton
    • Skiing
    • Snowboarding
    • Soccer
    • Softball
    • Speed Skating
    • Sports Betting
    • Swimming
    • Tennis
    • Volleyball
    • Water Polo
  • College
  • Sports Business
  • Sports News
Filter by
    • Baseball
    • Basketball
    • Curling
    • Esports
    • Field Hockey
    • Figure Skating
    • Football
    • General
    • Golf
    • Gymnastics
    • Hockey
    • Lacrosse
    • MMA
    • Motorsports
    • Olympic Sports
    • Rugby
    • Running
    • Skeleton
    • Skiing
    • Snowboarding
    • Soccer
    • Softball
    • Speed Skating
    • Sports Betting
    • Swimming
    • Tennis
    • Volleyball
    • Water Polo
    • College
    • Sports Business
    • Sports News
📱 For the core audience📱 For the core audience
Horizon Group shares findings on how Gen Z engages with sports
Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.
September 09, 2024
📺 Vive les fans📺 Vive les fans
Paris 2024 Paralympics see record global viewership numbers
The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.
September 09, 2024
📺 Going places📺 Going places
Paris 2024 Paralympics enjoy historic investment from NBC, Toyota
Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.
August 28, 2024
📺 The entire Venu is 86ed📺 The entire Venu is 86ed
FuboTV secures preliminary injunction to block Venu Sports launch
It’s official — Venu Sports won’t begin streaming anytime soon after a federal judge granted a preliminary injunction to squash the megalithic app (which was set to launch on August 23rd) on Friday.
August 19, 2024
🥇 The results are in🥇 The results are in
NBCUniversal and CBC report historic Olympic viewership in U.S. and Canada
U.S. Olympic media partner NBCUniversal and Canadian broadcaster CBC released their final numbers from the 2024 Paris Olympics, proving the post-pandemic slump is over. The sky-high numbers also position them to cash in when they broadcast the Summer Games’ return to North America during LA28.
August 14, 2024
📺 Doing numbers📺 Doing numbers
NBCUniversal continues Olympic viewership hot streak
One thing that seems to get better with time? NBCUniversal’s viewership numbers during the 2024 Paris Olympics. On Friday, NBCU shared metrics through the previous 14 days of programming, with the latest data proving that Team USA primetime victories are always a ratings winner.
August 12, 2024
👀 Sitting this one out👀 Sitting this one out
Warner Bros. Discovery endures several hits to business amid NBA fallout
It’s been a tough few weeks for Warner Bros. Discovery (WBD), the global multimedia brand that has endured everything from being shut out of the NBA’s media rights renewal to losing billions in its linear TV business. In recent days, WBD’s stock has plummeted and was down 40% YTD prior to yesterday’s opening bell.
August 09, 2024
💰 Follow the leader💰 Follow the leader
Sports industry experts weigh in on the game’s latest trends
Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.
August 07, 2024
🥇 Channeling positive energy🥇 Channeling positive energy
2024 Paris Olympics continue to draw record viewership across global platforms
The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.
August 05, 2024
👀 Pulse check👀 Pulse check
SponsorPulse offers context on demographics primed for Olympic messaging
The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.
August 02, 2024
⏰ Here for the hype, man⏰ Here for the hype, man
Flavor Flav demonstrates celebrity impact on women’s sports sponsorship
Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.
August 02, 2024
📈 In the (gold) zone📈 In the (gold) zone
NBC records historic Olympic ratings triumph after slump
NBC’s Olympic viewership is way up after a post-COVID slump deterred its Tokyo 2020 and Beijing 2022 audiences — and so are the network’s spirits (and ratings). As Paris 2024 rolls on, the exclusive U.S. Olympic broadcast partner is learning to leverage its revamped linear and digital distribution.
July 31, 2024
chevron_leftNewer Stories
Older Storieschevron_right
The GIST
  • The Newsletter
  • About
  • Join Our Team
  • Contact Newsroom
  • Partner with Us
  • Job Board
  • Sports Guides
  • Newsroom
  • Calendar
  • 🇨🇦
  • 🇺🇸
Subscribe
FacebookFacebookInstagramInstagramLinkedInLinkedInTik TokTik TokXX
© 2025 The GIST. All rights reserved.
  • Terms of Service
  • Privacy Policy