The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.

Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.

Yesterday, NCAA president Charlie Baker tried a new strategy: He asked Congress to affirm that student-athletes (SAs) are not school employees, a move that would help keep regulation under the NCAA’s umbrella, instead of the judicial system’s.

October is LGBTQIA+ History Month, so today we’re digging into the origins of this commemorative month, the athletes who’ve broken cis-heteronormative barriers, and the work still to do.

While The GIST celebrates every day, today we’re diving into what this holiday is all about, along with the benefits (and the barriers) to sports access for girls around the world.

Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).

EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.

Swift's popularity proves that a little celebrity cachet goes a long way in recruiting new fans, especially in women's sports.

We’re examining what these days are all about and their intersection with sports — both good and bad — as well as the impact of Indigenous athletes.

The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.

The massive 2024–25 conference realignment experiment is creeping closer, but the Big 12’s already in the lab with four new members — former AACers UCF, Houston, and Cincinnati, plus BYU (who was independent in football, Mountain West in everything else) — this year.

That leaves the last-standing pair, Washington State and Oregon State, working together on creative solutions to save the 108-year-old conference.