Last Thursday, women’s track meet Athlos NYC took off at Icahn Stadium in Manhattan, and seemed to be everything founder Alexis Ohanian billed it to be. As we wait for official viewership and attendance numbers, immediate IRL impressions suggest Athlos could be the next major event on the Big Apple’s sports calendar between the US Open and the NYC Marathon.

In an exclusive conversation with The GIST yesterday, pro track competition Grand Slam Track’s (GST) director of athletes and racing Kyle Merber shared that the new league recently signed three Olympic medalists. As the Diamond League raises its prize money and Alexis Ohanian’s Athlos happens tomorrow, GST’s additions prove the sport is ripe for development — it just needs a little repackaging.

The numbers are finally in for NBCUniversal’s coverage of the 2024 Paralympics, and the athletes weren’t the only ones shattering records. After offering 1.5K hours of coverage this year, the network reached a record 15.4M total viewers, proving there’s an immense audience opportunity for the Games.

With school back in session, today we’re celebrating Historically Black Colleges and Universities (HBCUs) across the U.S., detailing the history and culture of these institutions and their impact on the sports world.

Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.

South Dakota’s attorney general files a new antitrust lawsuit against the NCAA.

Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.

The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.

And happy (early) Hispanic Heritage Month! Celebrated from September 15th to October 15th in the U.S., the month is all about recognizing the achievements of the Hispanic and Latine community.

Judge Claudia Wilken held a preliminary hearing yesterday to consider the many settlement objections made over the past few months.

From the USWNT achieving equal pay to the NWSL and WNBA’s collective bargaining wins, today’s Scroll is all about the progress that’s been made and the fight that remains.

Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.