The UK sees record audiences tune into international women's sporting events in 2023
The UK sees record audiences tune into international women's sporting events in 2023
Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.
November 06, 2023
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.
October 27, 2023
The Israel-Hamas War affects Gulf investments
The Israel-Hamas War affects Gulf investments
Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.
October 20, 2023
Peloton to feature WNBA-specific initiatives in 2024
Peloton to feature WNBA-specific initiatives in 2024
The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.
October 20, 2023
Research shows that reach continues to be a problem for women's sports marketing
Research shows that reach continues to be a problem for women's sports marketing
Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.
October 18, 2023
NCAA president Charlie Baker asks Congress to affirm that student-athletes are not school employees
NCAA president Charlie Baker asks Congress to affirm that student-athletes are not school employees
Yesterday, NCAA president Charlie Baker tried a new strategy: He asked Congress to affirm that student-athletes (SAs) are not school employees, a move that would help keep regulation under the NCAA’s umbrella, instead of the judicial system’s.
October 18, 2023
Celebrating LGBTQIA+ History Month
Celebrating LGBTQIA+ History Month
October is LGBTQIA+ History Month, so today we’re digging into the origins of this commemorative month, the athletes who’ve broken cis-heteronormative barriers, and the work still to do.
October 15, 2023
Happy International Day of the Girl
Happy International Day of the Girl
While The GIST celebrates every day, today we’re diving into what this holiday is all about, along with the benefits (and the barriers) to sports access for girls around the world.
October 11, 2023
Michelle Wie West invests in TGL's inaugural team
Michelle Wie West invests in TGL's inaugural team
Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).
October 04, 2023
EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game
EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game
EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.
October 04, 2023