It’s not easy breaking barriers, but that hasn’t stopped these three phenomenal Black businesswomen from shaking up the white male-dominated sports space.

Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.

Step aside, Eagles — women were among the brightest stars of the biggest Sunday in sports. Enough boos — these off-field highlights were all about support.

Yesterday, Front Office Sports confirmed a women’s sports first: Two pro women’s teams from different leagues will share a new multimillion practice facility in Portland, Oregon. While six other cities have both WNBA and NWSL teams like Portland will in 2026, only PDX boasts both teams under the same ownership umbrella.

Hours into National Girls and Women in Sports Day (NGWSD) on Wednesday, President Trump signed an executive order barring trans athletes from competing in women’s sports. And the NCAA followed suit yesterday, limiting collegiate women’s competition to athletes who were born female, effective immediately.

This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.

Sportico shared insights yesterday about U.S. insurance giants backing away from advertising in the big game. While insurers aren’t activating around the (very expensive) Super Bowl as much as they used to, companies like State Farm are stepping up spend in a low cost, high ROI space: women’s basketball.

As the first weekend of Black History Month (BHM) comes to an end, today we’re celebrating Black sportspeople who’ve broken barriers in sports — from the court to the field to those calling the shots.

This week, Deloitte shared findings from the Athena Pledge, a research collaboration driven by key sponsors to evaluate the marketing potential in women’s sports. According to the data, sponsorships grew 22% YoY across women’s professional leagues, teams, and athletes in 2024.

A U.S. ban on social media app TikTok is set to go into effect Sunday, which will have broad repercussions across the sports landscape. While major media networks may be minimally affected by the ban, casual sports fans and content creators — especially women athletes — will feel the loss.

Venu Sports — the bundled, sports-focused app created by Disney, Fox, and Warner Bros. Discovery — was shelved Friday without ever hitting the market. After a year of legal battles, the premise of Venu continued to raise antitrust concerns, even after Disney dissolved its contentious lawsuit with FuboTV.

On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.