⛳ Par for the sponsorship course
Ally becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open
The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.
February 02, 2024
🇸🇦 Swing and a miss
The LPGA Tour and Ladies European Tour merger was blocked late last year
A massive merger between the LPGA Tour and the Ladies European Tour (LET) that was initially announced in 2019 was reportedly blocked late last year after Golf Saudi — one of LET’s largest financial backers through Saudi state oil company Aramco — intervened.
January 29, 2024
💸 Sponsored links
The LPGA announces three major sponsors this week
Three major announcements from big-name sponsors this week reflect growing LPGA interest as men’s and women’s sports leagues continue to team up.
January 26, 2024
The LPGA and PGA Tour are launching their first mixed-team event
The LPGA and PGA Tour are launching their first mixed-team event
This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.
December 06, 2023
The LPGA Tour is returning to Boston for the first time since 1997
The LPGA Tour is returning to Boston for the first time since 1997
The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.
October 30, 2023
The Solheim Cup and Ryder Cup both posted big business wins
The Solheim Cup and Ryder Cup both posted big business wins
Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.
October 02, 2023
More sponsorship deals for the LPGA
More sponsorship deals for the LPGA
According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
July 07, 2023
Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG increase financial support at PGA Women's Championship
June 23, 2023
Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.
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NWSL season start & NCAA basketball Selection Sunday preview
Ep #349

NWSL season start & NCAA basketball Selection Sunday preview

March 14, 2024

Happy Pi Day!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz are serving up slices from a stacked sports weekend ahead.

First up, the gals preview what’s bound to be a massive NWSL season before the new campaign kicks off on Friday. From a new media rights deal, to new expansion teams entering the fold, to star players rocking new jerseys, there’s a lot to unpack on the pitch.

Then for part two, El and Steph are hooping it up ahead of Selection Sunday on March 17th. The women’s and men’s March Madness brackets drop on St. Patrick’s Day, but there’s no luck needed here with these two as your guides to the college game.

Thank you to Aflac for supporting today’s podcast! Bounce back from expenses health insurance doesn’t cover with Aflac’s supplemental support. Learn more at Aflac.com.

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The LPGA partners with GameKast to boost the financial potential of the Epson Tour
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.
June 16, 2023
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.
June 09, 2023
Delta Air Lines signs deals with four golf athletes
Delta Air Lines signs deals with four golf athletes
The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.
June 02, 2023
LIV CEO suggests a women's equivalent tour
LIV CEO suggests a women's equivalent tour
While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.
April 24, 2023
LPGA announced agreement with Legends experiential services agency
LPGA announced agreement with Legends experiential services agency
On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.
April 19, 2023