The LGPA's AIG Women’s Open swings into action tomorrow
The LGPA's AIG Women’s Open swings into action tomorrow
And then there was one. The AIG Women’s Open — the LPGA’s fifth and final major of the season — swings into action tomorrow, hosted at the Walton Heath Golf Club in England. Fancy a spot of tee?
August 09, 2023
The Amundi Evian Championship is underway
The Amundi Evian Championship is underway
The fourth of five annual LPGA majors is underway across the pond: The Amundi Evian Championship, held, as always, at the Evian Resort Golf Club in Évian-les-Bains, France.
July 28, 2023
A 2023 British Open preview
A 2023 British Open preview
The final men’s golf major of the season tees off tomorrow from the links at Royal Liverpool, with a $16.5M purse and the Claret Jug — golf’s most coveted trophy — on the line.
July 19, 2023
An update from the 2023 U.S. Women's Open
An update from the 2023 U.S. Women's Open
With the first round in the (golf)bag, China’s Lin Xiyu and South Korea’s Kim Hyo-joo sit atop the leaderboard at the U.S. Women’s Open, the first LPGA major ever held at the iconic Pebble Beach course.
July 07, 2023
More sponsorship deals for the LPGA
More sponsorship deals for the LPGA
According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
July 07, 2023
Yin Ruoning wins first career major at the KPMG Women's PGA Championship
Yin Ruoning wins first career major at the KPMG Women's PGA Championship
China’s 20-year-old Yin Ruoning won her first career major at the KPMG Women’s PGA Championship yesterday, making her the 15th different tourney champion in the last two seasons.
June 26, 2023
Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.
June 23, 2023
The KPMG Women's PGA Championship preview
The KPMG Women's PGA Championship preview
The KPMG Women’s PGA Championship — the second of five LPGA majors — tees off tomorrow from Springfield, NJ, with 19 of the top 20 players in the world, plus one wunderkind rookie, and a $9M purse on the line.
June 21, 2023
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.
June 16, 2023
Tensions rise ahead of tomorrow's third PGA major of the year
Tensions rise ahead of tomorrow's third PGA major of the year
The PGA’s third major of the year tees off tomorrow with betrayal as the backdrop after last week’s bombshell news that the PGA Tour intends to merge with rival LIV Golf, a deal that’s come under continued scrutiny.
June 14, 2023
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.
June 09, 2023