A new report from Front Office Sports revealed that PWHL attendance has risen about 30% thus far compared to last year’s average, but the gains aren’t being felt everywhere. While neutral site and Canadian games have drawn higher-than-average crowds, U.S. attendance remains flat YoY, which could have ramifications on the PWHL’s expansion plans south of the border.

As discussed on yesterday’s episode of The GIST of It, the PWHL’s nine-city Takeover Tour is only three stops in, but there’s already plenty of discussion on where the league will establish its first two expansion franchises later this year.

With just under two months remaining in the regular season, it’s time to check in on the college hockey scene. Two Big Ten teams sit atop the men’s and women’s rankings, but some of the usual suspects are close behind.

Hockey is huge in Canada, so naturally, the PWHL’s popularity is growing fast among Canadian fans and sponsors. After tipping off its second season with nearly 50 corporate partnerships, the league inked three more Canadian-based deals this week, demonstrating its interest in reaching women’s sports fans on both sides of the border.

Winter is upon us, and so is the second season of the PWHL. After scoring serious business wins in year one, the pro women’s hockey league is gearing up for expansion, from adding two new teams by next year to signing multiple partnerships before Saturday’s puck dropped — including one in October with yours truly.

After an incredible offseason filled with team name reveals, jersey releases, and business deals aplenty, the puck drops on the Professional Women’s Hockey League’s (PWHL’s) second season later today. Here’s everything you need to know before the world’s best take the ice.

Sharpen your skates because, before pre-season mini camps get underway soon, the PWHL released the Year Two schedule yesterday, with the action set to begin on November 30th. While waiting for puck drop, let’s break down the league’s sophomore schedule by the numbers.

Grab your toque and a cozy bevvy because it’s only a matter of time before the Leafs leaves start falling as the hockey season begins in earnest. Here are the biggest opening week storylines for the NHL’s Canadian contingent.

The whole crew returns tonight to open the 2024–25 campaign.

The puck’s already dropped on the NHL’s Global Series in Czechia, but with the league’s North American season openers hitting the ice on Tuesday, today’s newsletter is all about the season setup, the teams to watch, and the major storylines. Let’s do that hockey.

the whole gang is back this weekend and they’re better than ever.

As mentioned, the PWHL unveiled new names, logos, and colors for its inaugural six franchises, which sparked intense reactions across the hockey community. Part of what caught fans off guard is that the PWHL decided team branding without major input from teams, players, or fans, which Front Office Sports explained is a result of the league’s structure.