Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.

American skiing star Mikaela Shiffrin, the winningest Alpine skier of all time, hasn’t won an Olympic medal since 2018 — and her final chance to reach the podium at these Games is in today’s 7:30 a.m. ET slalom. Drop right in on today’s story as her Olympic journey continues.

You’ve probably seen the viral clips of Norwegian skier Johannes Høsflot Klaebo dominating the competition, but did you notice Norway is also running away with the medal count at the Milano Cortina Olympics? The small country with a population of just 5.6M has already racked up a Games–leading 28 medals, and 12 of them are gold. “Winning” the Winter Games is nothing new for the Norwegians, who also boast the all-time Winter Olympic medals record. Let’s discuss the secrets to their success.

As the women’s hockey preliminary round wraps up today, the juggernaut Canadian men are preparing for puck drop on the first Olympic tournament since 2014 to feature NHL players. And with star-studded lineups across the board, nothing is guaranteed…

The first of three men’s Nordic combined events is currently underway, but their women counterparts weren’t even invited to the Olympic party. That’s right, Nordic combined’s the only current winter Olympic sport exclusively contested by men. Certainly don’t love that.

Keep your friends close, but your Olympic frenemies closer — we’re breaking down both sides of today’s 2:10 p.m. ET women’s hockey group stage game between tourney favorites and archrivals Team Canada and Team USA.

On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.

Preparing for the Games is no easy feat, never mind adding in an untimely injury. Sadly, that’s exactly what happened to beloved Canadian snowboarder Mark McMorris and iconic American skier Lindsey Vonn. Let’s discuss the latest on these Olympic powerhouses.

Nothing like just beating a deadline