Nothing like just beating a deadline

The Olympics have a marketing problem: While passion for the Summer Games is a worldwide phenomenon, it’s only accessible to brands every four years. It’s even worse for the Winter Olympics, which has fewer marketing dollars and less media attention, demonstrating that brands often fail to harness the total appeal of winter sports.

On Friday, Canadian figure skater Deanna Stellato-Dudek stunned in a costume crafted by luxury designer Oscar de la Renta — the label’s first-ever figure skating outfit. Partnering with Stellato-Dudek is a splashy move considering her 2024 world title and compelling backstory, and it epitomizes the kind of hype luxury brands are embracing at the Olympics.

Cento, cento, cento — believe it or not there are just 100 days (!!!) until the 2026 Milano Cortina Olympics opening ceremony begins at Italy’s San Siro Olympic Stadium. Let the countdown begin with a quick look at the upcoming Winter Games by the numbers.

For the first time in Olympic history, there will be more women athletes than men athletes at the Games, an LA 2028 parity win made possible by a concerted International Olympic Committee (IOC) effort to close the gender gap. Here’s a look at how organizers will flip the script, by the numbers.

And just like that, the 2024 Paris Paralympics have come to an end. Team Canada finished with 29 total medals (10 gold, 9 silver, 10 bronze) and were carried out of the City of Light by canoeist Brianna Hennessy and swimmer Nicholas Bennett during yesterday’s Closing Ceremony. Let’s recap a magnifique final weekend.

The gravy train keeps rolling for Olympic synchronized diving duo Kassidy Cook and Sarah Bacon. After successfully landing two food-related partnerships playing off their names before Paris 2024, the silver medalists announced a third yesterday, this time with U.S. breakfast chain First Watch.

A viral, memeable moment from the Paris Olympics has quickly become clouded by hate and malicious lies, with some falsely claiming that Australian B-Girl Raygun, aka, Rachael Gunn, conspired her way into the Games.

Closing Ceremony flag bearers swimmer Summer McIntosh and hammer thrower Ethan Katzberg carried the red and white out of Paris, capping off a record-breaking and unforgettable performance for Team Canada. Here are the highlights from the past two weeks, by the numbers.