Olympic Sports | The GIST

American sprinter Allyson Felix unretires, intends to compete at 2028 LA Olympics

Legendary American sprinter Allyson Felix, the most decorated female track & field athlete in Olympic history, announced her comeback on Monday. The 40-year-old Felix intends to compete at the 2028 LA Games — and yes, she’s aware it’ll be an uphill climb.

April 29, 2026

Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands

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Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.

April 02, 2026

A double dose of heartbreak for Team Canada after men’s hockey gold medal loss

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Hockey heartbreak likes company, apparently, after the worst kind of déjà vu saw Team Canada men’s hockey fall 2–1 in overtime to Team USA in yesterday’s gold medal game. Whichever stage of grief you’re experiencing, another red-and-white–clad fan is right there with you.

February 23, 2026

Team Canada’s hockey heartbreak marks end of an era

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Hearts shattered across the Great White North yesterday as Team Canada women’s hockey fell 2–1 to Team USA in overtime of the gold medal game. It certainly wasn’t the outcome Canadians wanted, but still a thrilling battle despite the odds. Always proud.

February 20, 2026

Underdogs and overtime winners: The latest from the Milano Cortina hockey rink

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Grab a Tim Hortons double-double and throw on that lucky jersey — it’s officially the time of the Olympics when Canadian joy is intrinsically linked to a small rubber puck. Let’s skate through the latest hockey headlines from the rink.

February 19, 2026

Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026

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Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.

February 19, 2026

American skier Mikaela Shiffrin aims to end eight-year medal drought

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American skiing star Mikaela Shiffrin, the winningest Alpine skier of all time, hasn’t won an Olympic medal since 2018 — and her final chance to reach the podium at these Games is in today’s 7:30 a.m. ET slalom. Drop right in on today’s story as her Olympic journey continues.

February 18, 2026

Norway’s dominating the Milano Cortina Olympics — but why?

Sports News

Norway’s dominating the Milano Cortina Olympics — but why?

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February 17, 2026

You’ve probably seen the viral clips of Norwegian skier Johannes Høsflot Klaebo dominating the competition, but did you notice Norway is also running away with the medal count at the Milano Cortina Olympics? The small country with a population of just 5.6M has already racked up a Games–leading 28 medals, and 12 of them are gold. “Winning” the Winter Games is nothing new for the Norwegians, who also boast the all-time Winter Olympic medals record. Let’s discuss the secrets to their success.

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The GIST of It Podcast

Ep #567

Normalizing motherhood in sport

June 25, 2026

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We’re celebrating for all the right reasons today. Blayre Turnbull of the Toronto Sceptres is pregnant, marking the first PWHL player going through pregnancy in the league’s three-year history. It felt like as good a time as any to explore what the PWHL’s maternity policy is and how it stacks up to the rest of the pro women’s sports landscape.