Olympic Sports | The GIST

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.

February 05, 2026

Milan’s main ice hockey arena good to go as Olympics begin

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Nothing like just beating a deadline

February 04, 2026

The year-round marketing power of Eileen Gu illustrates opportunity around Olympic, Paralympic athletes

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The Olympics have a marketing problem: While passion for the Summer Games is a worldwide phenomenon, it’s only accessible to brands every four years. It’s even worse for the Winter Olympics, which has fewer marketing dollars and less media attention, demonstrating that brands often fail to harness the total appeal of winter sports.

January 17, 2026

Brands big and small seize social-forward Olympics marketing opportunities

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On Friday, Canadian figure skater Deanna Stellato-Dudek stunned in a costume crafted by luxury designer Oscar de la Renta — the label’s first-ever figure skating outfit. Partnering with Stellato-Dudek is a splashy move considering her 2024 world title and compelling backstory, and it epitomizes the kind of hype luxury brands are embracing at the Olympics.

January 13, 2026

Milano Cortina Olympics: 32 days and counting

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With the calendar turning to 2026, that means it’s officially an Olympic year — that’s right, the Milano Cortina Games begin in just 32 (!!!) days. As the Olympic torch travels across Italy, here are the latest Olympic headlines, by the numbers.

January 05, 2026

100 days: The countdown to the 2026 Milano Cortina Olympics is on

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Cento, cento, cento — believe it or not there are just 100 days (!!!) until the 2026 Milano Cortina Olympics opening ceremony begins at Italy’s San Siro Olympic Stadium. Let the countdown begin with a quick look at the upcoming Winter Games by the numbers.

October 29, 2025

Parity win: The majority of athletes will be women at the 2028 LA Olympics

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For the first time in Olympic history, there will be more women athletes than men athletes at the Games, an LA 2028 parity win made possible by a concerted International Olympic Committee (IOC) effort to close the gender gap. Here’s a look at how organizers will flip the script, by the numbers.

April 11, 2025

Team Canada notches many firsts in final Paralympic weekend

Sports News

Team Canada notches many firsts in final Paralympic weekend

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September 09, 2024

And just like that, the 2024 Paris Paralympics have come to an end. Team Canada finished with 29 total medals (10 gold, 9 silver, 10 bronze) and were carried out of the City of Light by canoeist Brianna Hennessy and swimmer Nicholas Bennett during yesterday’s Closing Ceremony. Let’s recap a magnifique final weekend.

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The GIST of It Podcast

Ep #527

The Super Bowl plot twist no one saw coming

February 03, 2026

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The Super Bowl plot twist no one saw coming

Glowing up for the Big Game!

For the first time since 2003, the two teams vying for a Super Bowl title — the AFC’s New England Patriots and the NFC’s Seattle Seahawks — missed the playoffs the season before. And on today’s episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula are breaking down the transformation. From the Pats’ locker room yap sessions that built a brotherhood to the Seahawks’ risky offseason inking, this year’s Super Bowl matchup is the plot twist no one saw coming.