Soccer

Dove amplifies winning marketing message through continued women’s sports campaigns

Last week, Dove rolled out its latest women’s sports campaign, “#ChangeTheCompliment,” by activating with NSL team AFC Toronto for its October 19th playoff game. The brand, which has spent years building women’s confidence with diverse representations of beauty, is seizing open opportunities in women’s sports — and for good reason.

October 31, 2025

K-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandom

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Korean entertainment company HYBE (which cultivated K-pop sensations BTS and Katseye) is getting into sports, sponsoring MLS club LAFC’s first playoff game later today at BMO Stadium. Inspired by Korean player Son Heung-Min’s impact on the team, HYBE is celebrating Korean culture with popular eats from Koreatown staple Love Hour and a lightshow set to K-pop hits.

October 29, 2025

Black Star shares details amid upcoming player showcase amid data proving power of Black soccer fandom

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Today, Black Star — ForSoccer’s media and events brand cultivating Black soccer culture — announced the player lineup and an exclusive capsule collection for the Allstate Next Wave National Showcase, the first national showcase displaying the skills of the top-ranked Black women soccer players in the U.S.

October 29, 2025

Canada’s NSL debuts its celebration to honor winningest team and fans

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The Northern Super League (NSL) ended its inaugural season yesterday with a Fan Appreciation Match for its popular club, AFC Toronto, which finished with the most regular-season points. Because of that, the NSL used the appreciation night to also award the Supporters’ Shield, a trophy that rewards the winningest team while also acknowledging the value of its fans.

October 20, 2025

Apple inks WSL deal amid white space in European women’s soccer for tech brands, streamers

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Yesterday, tech giant Apple announced an extensive partnership with the Barclays Women’s Super League (WSL) and Women’s Super League 2 (WSL 2), the top two tiers of women's pro soccer in the U.K. Through the deal, each team will utilize the latest Apple products to capture and analyze game footage in real time.

October 17, 2025

⚽ End of a season, but the start of an age

Vancouver Rise FC make major push heading into Northern Super League regular-season finale

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And just like that, we’ve reached the final week of the inaugural Northern Super League (NSL) regular season. All four playoff spots have already been clinched by AFC Toronto, Vancouver Rise FC, Ottawa Rapid FC, and Montréal Roses FC, but seeding is still up for grabs, adding intrigue to this week’s matchups. Here’s what to watch with the postseason looming in early November.

October 15, 2025

Want to work in soccer? Apply to the TFC Women in Soccer Fellowship

Together With

Want to work in soccer? Apply to the TFC Women in Soccer Fellowship

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This feature is brought to you in partnership with BMO.

October 14, 2025

Sports Business

NWSL makes flurry of business-driven moves as playoffs approach

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September 19, 2025

As the NWSL builds toward its future (one commissioner Jessica Berman plans to lead), the league is making key decisions to level up its on-field product, including through its recent digital media partnership with The GIST. Let’s review a few of the NWSL’s moves announced this week, and what they might mean for the league and interested sponsors.

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The GIST of It Podcast

Ep #504

Being paid not to work: A college football story

October 30, 2025

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Being paid not to work: A college football story

Buyouts, buyouts, buyouts.

The NCAA football landscape looks a bit different than it did when the season kicked off in August, especially after three head coaches of AP Preseason Top 25 teams were fired for underperformance. But they aren’t walking away empty-handed: All three are owed tens of millions of dollars from their respective schools.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz set the scene for the college football coaching carousel before examining the ripple effects of letting a good-but-not-great coach go. Hut hut, here they go.

A big thank you to BMO for sponsoring today’s pod! BMO has been committed to growing the beautiful game in North America for two decades. Today, BMO supports the NWSL’s Angel City FC and is the official bank of the Northern Super League. Learn more by visiting our Soccer Help Desk today.