Soccer

Kynisca becomes FIFA Women's Champions Cup title partner

This week, the inaugural FIFA Women's Champions Cup — the sport’s first-ever intercontinental club competition for women — is fielding its final rounds in London, England. The months-long tournament hasn’t exactly received mainstream media coverage, but that may change thanks to Kynsica’s new title sponsorship.

January 27, 2026

New Deloitte report highlights lucrative WSL landscape as league attracts top talent

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January 22, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

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As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

January 15, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

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January 15, 2026

Crux Football expands women’s soccer portfolio as investors recognize opportunity

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Yesterday, Swedish football club FC Rosengård transferred ownership of its women’s club under a new holding, FC Rosengård Elitfotboll AB, which gives Crux Football 49% ownership. This is the second women’s football team under Crux, a multi-club ownership group investing across Europe.

January 15, 2026

Germany’s Frauen Bundesliga makes bold move to separate from DFB as league goes independent

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Last week, the Frauen Bundesliga — Germany’s 14-club professional women’s soccer league — made the surprising decision to split from the Deutscher Fußball-Bund (DFB), the nation’s governing body for the sport.

December 09, 2025

Michele Kang establishes research institute within U.S. Soccer dedicated to researching women athletes

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On Tuesday, U.S. Soccer announced the creation of the Kang Women’s Institute, a research platform within the organization funded by the aforementioned Kang’s generous $55M in total commitments to support women’s soccer. The platform aims to close the gaps in scientific research around women athletes in the lead-up to the Women’s World Cups in 2027 and 2031.

December 04, 2025

U.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournaments

Sports Business

U.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournaments

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December 02, 2025

In its joint bid for the 2031 FIFA Women’s World Cup (WWC), U.S. Soccer — which plans to host alongside Mexico, Jamaica, and Costa Rica — submitted its bid book for the tournament, with the overwhelming majority of proposed venues spanning U.S. cities.

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The GIST of It Podcast

Ep #527

The Super Bowl plot twist no one saw coming

February 03, 2026

Listen on Apple Music Listen on Spotify

The Super Bowl plot twist no one saw coming

Glowing up for the Big Game!

For the first time since 2003, the two teams vying for a Super Bowl title — the AFC’s New England Patriots and the NFC’s Seattle Seahawks — missed the playoffs the season before. And on today’s episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula are breaking down the transformation. From the Pats’ locker room yap sessions that built a brotherhood to the Seahawks’ risky offseason inking, this year’s Super Bowl matchup is the plot twist no one saw coming.