Soccer

Racing Louisville FC’s future in doubt following unprecedented league growth

There are a lot of questions surrounding the future of Racing Louisville FC in the NWSL. While most clubs are making (or considering) major infrastructure investments and looking to capitalize on the bright future of women’s soccer, Racing Louisville is falling behind despite only being in the league for five years.

September 15, 2026

Meet three women who have transformed the WSL into an international juggernaut

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The Barclays WSL launched in 2011 with eight founding clubs and checks in with a whopping 14 teams for the 2026–27 season. The league has emerged as a worldwide leader in the development and expansion of women’s soccer — so today, we’re highlighting three women who helped turn it into a global powerhouse.

August 08, 2026

NWSL terminates contract with streaming platform Victory+, effective immediately

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The NWSL hasn’t yet confirmed or denied if it’ll be starting the 2027 season a full month earlier due to the FIFA Women’s World Cup (WWC), but it did surprisingly reveal the immediate termination of its media rights agreement with streaming partner Victory+ last Thursday.

August 04, 2026

FIFA president Gianni Infantino abandons plan to sell World Cup equity after backlash

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FIFA president Gianni Infantino is in the “find out” phase after his plan to sell stakes in the World Cup to private equity firms united the soccer world against him in record time. The proposal was officially abandoned on Friday but the backlash (and gaslighting) are just getting started.

August 04, 2026

Lack of planning impacts mysteriously postponed 2026 WAFCON

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July 30, 2026

Gotham FC sees months-long marketing push come to fruition for July 15th game in Queens

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Yesterday, Gotham FC hosted the Washington Spirit at Citi Field in Queens, NY, marking the first NWSL game at the venue, which is more accessible for many New Yorkers. The game sold over 40K tickets, beating the club’s single-game attendance record and NYC’s record for a women’s sports event. Let’s look at the marketing that helped this game stand out.

July 16, 2026

Women’s soccer star Julie Ertz chats about the World Cup marketing moment

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Last month, retired women’s soccer stars and lifelong friends Julie Ertz and Kealia Watt launched their Style of Play podcast in what seems like a perfect moment. Not only is this undoubtedly the “summer of soccer” on U.S. soil, but everyone seems to be thinking about how to build momentum ahead of the 2027 FIFA Women’s World Cup.

July 16, 2026

Gotham FC announces move to Queens’ Etihad Stadium in 2028

Sports Business

Gotham FC announces move to Queens’ Etihad Stadium in 2028

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July 09, 2026

The NWSL’s Gotham FC made a huge announcement this week: In 2028, the team will move from New Jersey’s Sports Illustrated Stadium to Etihad Park, the massive, all-electric stadium being built in Flushing, Queens.

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The GIST of It Podcast

Ep #589

NFL Week 1 overreactions

September 15, 2026

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Week 1 of the NFL season did not disappoint. The stars shined, the offenses scored a mind-boggling number of touchdowns, and most importantly, Cleveland Browns quarterback Deshaun Watson played absolutely terribly.

To celebrate one of our favorite times of the year, today’s episode of The GIST of It is dedicated to NFL Week 1 overreactions, from the team co-hosts Ellen Hyslop and Steph Rotz think will win Super Bowl 61 to the players they consider MVP contenders after one outing.