Women’s soccer players have been featured in primetime more than ever this year — and no, we’re not just talking about the matches on TV. Many active and retired women’s soccer stars are going from the pitch to the mic as they’re increasingly seen as assets in the media game.

Following parent company Warner Bros Discovery’s (WBD) decision to add live men’s sports to HBO in October, revamped WBD-owned channel TruTV and Max — HBO’s streamer announced their first-ever USWNT alternative telecast (aka altcast) yesterday.

After putting its controlling stake up for sale in March, Angel City FC is seeing even more big-name buy-in. As mentioned on Wednesday, longtime Disney CEO Bob Iger and his wife, USC journalism school dean Willow Bay, are reportedly purchasing that controlling stake in the NWSL club, which now has a reported valuation between $250M and $300M.

Despite the rising popularity of women’s soccer in the U.K., the standing of Reading FC Women has dipped from bad to worse. Per SportsPro Media, the team, which played in the second-tier Women’s Championship (WC) last season, recently applied for fifth-tier status as finances have rendered the club unable to meet WC’s compliance requirements.

The Women’s Super League (WSL) is getting bigger and better, and the numbers continue to prove it. After the season wrapped in May, new data from the Women’s Sport Trust (WST) and Future Sport & Entertainment indicate UK soccer fans are spending more time watching WSL matches than ever before.

Actress and Angel City FC (ACFC) investor Jennifer Garner is wielding the power of the highest-valued NWSL team to promote her other ventures. On Tuesday, ACFC announced a multiyear partnership with Garner’s children’s nutrition company, Once Upon a Farm.

Recent investment in the UK’s Women’s Super League (WSL) — from the development of NewCo to expanded broadcast deals — has led to immediate and explosive ROI. According to new Deloitte data from the 2022-23 season (following England’s 2022 Euros win), the aggregate revenue of WSL clubs rose 50% to $50.8M. Here’s more from the game-changing report.

Women’s soccer is growing globally, and the Asian Football Confederation (AFC)’s Women’s Champions League is a key example of this. The inaugural tournament will kick off this August after piquing the interest of 22 of the confederation’s 47 member nations and announcing $1.3M in prize money.

A few months after Angel City FC announced its controlling equity stake sale, a likely contender for club control has emerged — former Milwaukee Bucks owner Marc Lasry’s Avenue Sports Opportunities Fund. Following its October launch, a new Sportico report indicates the fund has already raised $445.1M as it targets rising sports properties like Angel City.

The Northern Super League (NSL), Canada's new professional women’s soccer league, is coming in hot. Yesterday, it announced a multiyear media partnership with Bell Media’s TSN/RDS and CBC/Radio-Canada, the nation’s top English and French networks, making the league accessible across Canada in its two official languages.

With the popularity of sports like soccer and baseball throughout Latin America, men’s sports leagues like La Liga and MLB are investing heavily in marketing toward Latinx fans in the U.S. It’s also a strategy the NWSL and franchises with sizable Latinx communities like L.A.’s Angel City FC have been in on since the get-go.

As the NWSL considers charter flights, it’s worth noting that private travel in pro sports produces an enormous carbon footprint. As sports become increasingly global and women’s sports secure more resources, a new report from the UK women’s soccer space found that 95% of players think the beautiful game must reduce its carbon footprint.