After joining forces with the Women’s Championship (WC) and reorganizing under NewCo, the Women’s Super League (WSL) is taking the next big step toward getting paid. Following in the footsteps of FIFA and the NWSL, the WSL is negotiating to have every game shown live in the UK next season.

During a hectic 2024 NWSL offseason, the league made its own game-changing move by signing a multiyear partnership with Google yesterday. Google Pixel will become the NWSL’s official mobile phone partner and a title sponsor, in addition to supporting tech activations.

England’s newly-formed NewCo, which consists of the top two flights of English women’s football — the Women’s Super League (WSL) and Women’s Championship (WC) — just landed a $25.2M interest-free loan from the English Premier League (EPL) several months after the WSL requested money to revamp UK women’s soccer.

AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team.

Last October, Canadian Pacific Kansas City railway (CPKC) became the naming sponsor for the KC Current’s new stadium, the first built solely for a women’s pro sports team.

Less than one year after a knee injury sidelined her for the 2023 FIFA Women’s World Cup, Chicago Red Stars forward Mallory Swanson inked the largest and highest-paying contract in NWSL history yesterday, a $2M, five-year deal.

The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.

The men’s and women’s MAC Hermann Trophy winners, aka soccer’s MVPs, will be announced tonight at 7:30 p.m. ET.

Defending champions NJ/NY Gotham FC are making all the money moves this offseason, signing two USWNT superstars, with two more reportedly on the horizon.

This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.

ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.

Just one week after Clemson hoisted the national championship trophy, the NCAA’s stars set their sights on an even bigger stage — yesterday’s MLS SuperDraft.