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⚽ Flying high, defying gravity⚽ Flying high, defying gravity
World No. 3 Germany defeats No. 10 France in penalty shootout, advances to UEFA Women’s Euro semi
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And just like that, the UEFA Women’s Euro semis are set. But before we preview what’s to come, we simply must recap the jaw-dropping action from this weekend’s quarter-finals (QF). Let’s go.
July 20, 2025
⚽ Dodge, duck, dip, dive, and dodge⚽ Dodge, duck, dip, dive, and dodge
No. 5 England advances to UEFA Women’s Euro semifinal
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Two UEFA Women’s Euro quarter-finals (QFs) down, two to go — and the knockout round drama is already unmatched. Scroll on to see who’s already booked a spot in the semis before reading up on this weekend’s must-see matches.
July 18, 2025
⚽ Splish splash⚽ Splish splash
Numerous records already broken at the 2025 UEFA Women’s Euro
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From attendance to international viewership and the 89 (!!!) goals already scored, records on records are falling at the 2025 UEFA Women’s Euro — and that’s just through the group stage. The win-or-go-home knockout round begins this afternoon, with four quarter-final matches today through Saturday. Here’s a peek at the first two on the docket.
July 16, 2025
⚽ It’s a cruel summer⚽ It’s a cruel summer
Everything you need to know ahead of the final UEFA Women’s Euro group stage weekend
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The group stage results are trickling in: World No. 16 Norway and host country No. 23 Switzerland are the first teams through to the UEFA Women’s Euro knockout stage after closing out Group A in dramatic fashion yesterday. With the final group stage games scheduled today through Sunday at 3 p.m. ET, scroll on to learn who’s advancing — and which group is in their Marie Kondo era.
July 11, 2025
⚽ It’s getting hot in here⚽ It’s getting hot in here
No. 5 England becomes first reigning champ to lose UEFA Women’s Euro opener
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Wondering just how warm a European summer is? Safe to say it’s the hottest ticket in town after a record-breaking 34,063 fans took in last week’s Women’s Euro opening day (the host nation’s opener) in Switzerland. Here’s to even more golazos as the group stage rolls on.
July 07, 2025
⚽ Hot European Summer⚽ Hot European Summer
Why you need to watch the UEFA Women’s Euro
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While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.
July 02, 2025
📺 It’s (not) a small world📺 It’s (not) a small world
Disney+ acquires European rights for Women’s Champions League as streamers snatch up women’s sports
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Last week, Disney+ acquired the European rights for the Women’s Champions League through a five-year deal. The news is indicative of a wider trend of streaming interest in women’s sports, which offers both pros and cons for the women’s sports space.
June 02, 2025
💧 A little Unwell💧 A little Unwell
Alex Cooper’s Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships
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Last Friday, the NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.
May 12, 2025
⚽ Fielding interest⚽ Fielding interest
New SponsorPulse insights reveal opportunity for activation among Canadian women’s soccer fans
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Last Friday, sports data insights platform SponsorPulse made the case for why Canada is primed for women’s soccer fandom. The latest data affirms that even though Canadian interest in the sport is surging, the North remains an oft-overlooked market for American companies looking to reach soccer fans.
May 05, 2025
⚽ Run this town⚽ Run this town
NWSL shares proposal for second-tier affiliate league as U.S. soccer pyramid flourishes
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Last week, it was announced that the NWSL, per CBS Sports, formally applied to the U.S. Soccer Federation (USSF) to create a new Division II league in 2026. The timing is interesting, as it comes on the heels of big shake-ups in the U.S. soccer pyramid. Let’s recap and dig into the business opportunity for brands and owners alike.
April 28, 2025
📈 It’s the climb📈 It’s the climb
Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands
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Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.
April 23, 2025
🔢 The more you know🔢 The more you know
Relo Metrics adds NWSL sponsorship insights to its data suite
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Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.
April 23, 2025
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