As you may have heard, the WNBA All-Star Game (ASG) is headed to the Bay in 2027 — a monumental dub for a team that will only have played since 2025. It’s the latest in a long string of achievements for the Golden State Valkyries, who can’t seem to stop winning on and off the court.

Not one, but two major reports have dropped since our last newsletter and the results overwhelmingly show that women’s sports are no longer a trend, but a triumph. From increased viewership to brand loyalty and women impacting the growth of men’s sports, the data is singing the praises of this movement and it’s a song we love to hear.

Sports Poll by SSRS — the world’s longest-running market research study on sports fandom — dropped some data proving what we’ve known all along: it shouldn’t be this hard to watch women’s sports.

The Barclays WSL launched in 2011 with eight founding clubs and checks in with a whopping 14 teams for the 2026–27 season. The league has emerged as a worldwide leader in the development and expansion of women’s soccer — so today, we’re highlighting three women who helped turn it into a global powerhouse.

A little over a year ago, Cleveland was announced as the WNBA’s 16th franchise after Rock Entertainment Group (REG) paid a historic $250 million expansion fee. Now, the city finally knows who they’ll be cheering for: the Sirens. The club debuted its name and branding on Tuesday at Rocket Arena, the 19.4K-seater stadium where it will begin play in 2028.

The NWSL hasn’t yet confirmed or denied if it’ll be starting the 2027 season a full month earlier due to the FIFA Women’s World Cup (WWC), but it did surprisingly reveal the immediate termination of its media rights agreement with streaming partner Victory+ last Thursday.

FIFA president Gianni Infantino is in the “find out” phase after his plan to sell stakes in the World Cup to private equity firms united the soccer world against him in record time. The proposal was officially abandoned on Friday but the backlash (and gaslighting) are just getting started.

Women’s sports will conquer new territory in 2026: the classroom. Simmons University in Boston makes history this fall with the first cohort of its Women’s Sports Business Program. Matriculated students will earn a Master of Science in Management (MSM) with a Business and Leadership in Women’s Sports Concentration, the first of its kind. The development is unsurprising for the historically female institution. At the time of its founding in 1974, the Simmons School of Management (SOM) offered the world's first MBA program designed specifically for women, and over 50 years later, Simmons is making way for even more progress.