Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold
Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold
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The elite track & field business model is complicated, especially when it comes to athlete pay. The competitors shine globally every four years at the Olympics but, beyond that, fandom and media attention are devoted yet niche, which is why startup leagues like Athlos are trying to reach a wider, year-round audience. Athletes are also considering new, innovative ways to navigate today’s landscape. We recently spoke with Colleen Quigley, a former Olympic steeplechase competitor and Meridia co-founder who’s breaking the mold of the sport’s team structure with a new sponsorship and revenue-sharing model.
July 10, 2026
Teeing off on the lucrative growth of women’s golfTeeing off on the lucrative growth of women’s golf
Teeing off on the lucrative growth of women’s golf
June 25, 2026
The prize pool for this weekend’s KPMG Women’s PGA Championship is an astounding $13M, the largest purse in women’s golf history. As the players, ahem, swing into action this morning, let’s tee off on the lucrative growth of the women's game.
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 WNBA sideline reporter Kayla Grey has some advice for the Indiana Fever WNBA sideline reporter Kayla Grey has some advice for the Indiana Fever

We’re living our WNBA fangirl dreams. Executive producer Alessandra Puccio sat down with Prime Video’s WNBA sideline reporter Kayla Grey to talk all things W. Grey’s been on site for some of the league’s biggest and brightest moments this season — she and Puccio discuss the upcoming WNBA All-Star Weekend, which team isn’t getting enough attention right now, and Grey’s recommendations for one squad in particular: Caitlin Clark’s Indiana Fever.

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