In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.

On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.

On March 31st, WNBA star Lexie Hull co-launched Forta, a skincare brand designed for athletes. She’s amplifying her brand on Faves, a new platform that allows athletes to recommend products they actually use.

Charlotte, NC, has emerged as the leading contender to host the WTA Finals in 2027 after the three-year deal to host the WTA’s final tournament in Riyadh, Saudi Arabia, wraps later this year. The North Carolina city is being floated as an option amid geopolitical tensions in the Gulf, which have already affected the sporting calendar.

In March, we chatted with Flau'jae Johnson about her collaborations across sport, music, and business as she prepares to pick up her cap and gown in a few weeks before entering the WNBA. Let’s ball.

Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.

On Friday, the Mohegan Tribe — the longtime ownership group of the WNBA’s Connecticut Sun — reportedly sold the team to Houston Rockets owner Tilman Fertitta and family for a record $300M. The move solidified months of speculation that the W would steer the sale toward Houston after the league reportedly denied Boston’s even higher bid for $325M.

This month, Gen Z–focused basketball media company Overtime (OT) announced a content partnership with UConn women’s basketball — a first-of-its-kind deal for college sports. While embedded content studios aren’t new, head of OT Select and women’s basketball Sascha Malas told us earlier this month that universities haven’t partnered directly with media companies before.

On Monday, Mesirow Capital Markets — an independent, employee-owned financial services firm — arranged a $40M private placement (or private bond financing plan) for Denver Summit FC, the Denver-based NWSL expansion club set to break attendance records at its home opener this weekend.