Sports Business | The GIST

Gotham FC continues outreach to Gen Alpha fans with Dove, Rebel Girls book collaboration

This week, Gotham FC is rolling out a first-of-its-kind partnership with longtime sponsor Dove and girls empowerment brand Rebel Girls (RG), which also signed existing partnerships with LOVB and AUSL after launching its dedicated sports vertical this year.

August 08, 2025

SponsorUnited releases first-ever report on NWSL sponsorship revenue

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August 08, 2025

Pro Volleyball Federation announces historic merger with Major League Volleyball

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According to reports, the Pro Volleyball Federation (PVF) is merging with Major League Volleyball (MLV), a separate professional women’s volleyball league that planned to launch in 2026. Through the merger, the combined leagues will rebrand as MLV, but will consider its forthcoming season as PVF’s third consecutive season.

August 06, 2025

ForSoccer shares YouGov data highlighting soccer gamers as a prime marketing segment

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Last week, ForSoccer highlighted data from a recent YouGov dataset on the marketing potential of soccer fans that play video games. The insights illustrate how these avid fans are savvy and uniquely receptive to brands active in the space — something to consider as new titles like Rematch gain popularity.

August 04, 2025

Jewelry brand Gorjana leans into sports and culture crossover with extensive roster of athlete ambassadors

SoCal jewelry brand Gorjana launched Gorjana Sports Club today, a unique platform spotlighting prominent pro and collegiate women athletes who have curated edits for the brand. As fashion and beauty retailers engage with women’s sports, Gorjana’s platform recognizes the power women’s sports stars have as cultural influencers.

August 04, 2025

Relo Metrics CEO Jay Prasad shares 2025 WNBA season insights on sponsorship media value

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Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.

August 01, 2025

Overtime Select shares engagement metrics ahead of its second season’s tip-off

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Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.

August 01, 2025

Sports Business

Bend It Like Beckham gears up for reboot as sports titles profit from nostalgia

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July 30, 2025

This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.

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The GIST of It Podcast

Ep #483

Finding joy in your body with author Hendrika de Vries

August 07, 2025

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Finding joy in your body with author Hendrika de Vries

This one’s inspiring, GISTer.

On this very special episode of The GIST of It, Associate Managing Editor Lauren Tuiskula sits down with author, swimmer, and retired therapist Hendrika de Vries ahead of the release of her memoir, “Open Turns.” de Vries fled Nazi-occupied Amsterdam as a child and started a new life as an immigrant in Australia, where becoming an athlete helped her re-discover her sense of self amid global and internal turmoil. Don’t miss this one.

A big thank you to BMO for sponsoring today’s pod! BMO has been committed to growing the beautiful game in North America for nearly two decades, supporting four MLS teams as well as the NWSL’s Angel City FC — and they’re the official bank of the Northern Super League. Learn more by visiting our Soccer Help Desk today.