Sports Business | The GIST

U.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournaments

In its joint bid for the 2031 FIFA Women’s World Cup (WWC), U.S. Soccer — which plans to host alongside Mexico, Jamaica, and Costa Rica — submitted its bid book for the tournament, with the overwhelming majority of proposed venues spanning U.S. cities.

December 02, 2025

Paramount+ looks to cross-promote soccer and original programming through Arsenal marketing partnership

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Last week, English soccer club Arsenal announced a new global marketing partnership with Paramount+, the U.S.–based streaming platform that currently reaches 28 countries. Through the partnership, Arsenal players will team up with acting talent to promote Paramount+ content, including popular shows like Landman and MobLand.

December 02, 2025

New app plans to exclusively cater to women’s sports as sector sees growth

Last week, Rival — set to be the first sportsbook built exclusively for women’s sports — shared its plans to be active in three U.S. betting markets by 2026. The platform will include bets across the NWSL, WNBA, NCAA women’s basketball, WSL, WTA, and more, differing from the existing platforms that center men’s sports.

November 25, 2025

Gotham FC locks in loyal attendance with innovative, fan-forward legacy membership program

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What does Jay-Z's critically acclaimed album have to do with Gotham FC?

November 21, 2025

PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity

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Last week, the PWHL announced the return of the Takeover Tour — which brings PWHL games to other markets — for a third season. And the next edition is bigger and better: The league will host 16 neutral-site games and visit seven new cities while returning to multiple stops from last year.

November 20, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

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This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands

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There’s a storm brewing in the NWSL as Washington Spirit star Trinity Rodman’s contract comes to an end in six weeks. While the Spirit are on their way to the NWSL Championship, Rodman is considering what comes next — and she could be the latest NWSL star to defect to Europe for greener pastures.

November 18, 2025

New Parity data illustrates the power of Gen Z spending in women’s sports

Sports Business

New Parity data illustrates the power of Gen Z spending in women’s sports

November 14, 2025

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

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The GIST of It Podcast

Ep #512

Kay Adams reads the NFL Thanksgiving crystal ball

November 27, 2025

Listen on Apple Music Listen on Spotify

Kay Adams reads the NFL Thanksgiving crystal ball

Gobble, gobble.

It’s Turkey Day in the U-S of A, and that means one thing: It’s time for some football. Ahead of today’s three-g+ame feast, we invited football analyst Kay Adams to The GIST of It to share her predictions and tease her appearance in the EA Sports Madden NFL Cast during tonight’s primetime game between the Cincinnati Bengals and Baltimore Ravens. Hut hut, here comes the pigskin.