Sports Business | The GIST

Minnesota Lynx seek new streaming partner after Victory+ folds

Things have gone from bad to worse for Victory+ after its parent company announced the dissolution of the Dallas-based streaming service yesterday. Surprisingly, the WNBA’s Minnesota Lynx and Atlanta Dream kept their contracts until the end despite previous partners like the NWSL terminating its agreement earlier this summer.

September 03, 2026

Inaugural season of the Upshot League fills much-needed development gap

🏀

While the NBA, MLB, and NHL have distinct talent developmental systems, the WNBA has…a major gap. To help change this, the Upshot League launched this May in hopes of creating more stateside opportunities for elite players.

September 01, 2026

Refurbished basketball courts breathe new life into community spaces

🏀

With 27 Olympic gold medals between the men’s and women’s teams, USA Basketball knows a thing or two about cultivating talent. So what do they list as the number one value for their youth development program? Fun.

August 29, 2026

Backlash from disturbing golf ad opens door for new brands

⛳

By now, everyone and their mother has probably seen the Callaway and Good Good Golf video where co-founder Garrett Clark shoved fellow golfer Alexis Miestowski to the ground and told her to never touch his new driver. After the ad went viral, the backlash was immediate and continues to grow.

August 27, 2026

Unrivaled reaches $650M valuation following successful Series C fundraise

🏀

It’s Unrivaled’s world, and we’re just living in it. The upstart 3v3 women’s basketball league launched by superstars Napheesa Collier and Breanna Stewart is thriving, announcing yesterday that it nearly doubled its valuation in just one year.

August 27, 2026

Minnesota Lynx facing ownership changes with playoffs looming

🏀

August 25, 2026

Flag Football World Championships underscore opportunities ahead of LA28

🏈

As we wrote in February, flag football participation is surging at the youth level, particularly for girls. There are more opportunities for girls to play flag compared to tackle football, and athletes (and their parents) are drawn to it as a “safer” option. Let’s look at the numbers that support the sport’s grassroots success.

August 22, 2026

The Golden State Valkyries can’t stop winning — on and off the court

Sports Business

The Golden State Valkyries can’t stop winning — on and off the court

🏀

August 20, 2026

As you may have heard, the WNBA All-Star Game (ASG) is headed to the Bay in 2027 — a monumental dub for a team that will only have played since 2025. It’s the latest in a long string of achievements for the Golden State Valkyries, who can’t seem to stop winning on and off the court.

Read Full Story

The GIST of It Podcast

Ep #587

A women’s sports history lesson: Venus & Serena Williams, the ultimate doubles duo

September 03, 2026

Listen on Apple Music Listen on Spotify

A women’s sports history lesson: Venus & Serena Williams, the ultimate doubles duo

Today, The GIST of It is celebrating iconic women: Venus and Serena Williams are returning to doubles, playing together for the first time since 2022 at the iconic US Open. Plenty of folks know about the siblings’ tremendous singles success, but their doubles prowess is sometimes an afterthought. In honor of their return to the court, today’s One Big Story is a women’s sports history lesson on one of the greatest tennis teams to ever take the court.