Everything’s coming up roses in Portland. After narrowly missing out on a WNBA expansion franchise bid last November, the Rose City is reportedly banking the WNBA’s 15th franchise. Per Sean Highkin of the Rose Garden Report, the Bhathal family — which already owns the NWSL’s Portland Thorns — is buying Portland’s newest sports franchise.

The 2024 US Open has already seen record attendance this year, and ESPN is leaning in. On Wednesday, the sports channel announced a new 12-year media rights extension with the United States Tennis Association (USTA) to remain the Grand Slam’s exclusive broadcaster through 2037.

The gravy train keeps rolling for Olympic synchronized diving duo Kassidy Cook and Sarah Bacon. After successfully landing two food-related partnerships playing off their names before Paris 2024, the silver medalists announced a third yesterday, this time with U.S. breakfast chain First Watch.

Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.

The US Open’s main draws may be happening this week, but the year’s final Grand Slam drew historic crowds last week thanks to its Fan Week activations. On Friday, the United States Tennis Association (USTA) told Sports Business Journal it’s targeting a record crowd of 1M over a three-week period — and seems to be on the right track.

After announcing a buzzworthy WNBA partnership in July, Bumble confirmed a new partnership with the NY Liberty as the team’s first official dating app partner that includes contests, events, and social media activations.

We finally have the deets on the NWSL’s new collective bargaining agreement (CBA) signed on August 9th, and they’re even better than expected. The league has granted unprecedented player autonomy through several concessions, including the elimination of its draft. Here’s more on how the NWSL just became arguably the most player-forward league in sports.

The WNBA is finally ready for takeoff. On Monday, the league expanded its relationship with Delta Airlines through a pivotal multiyear partnership that will ensure charter flights for all 12 teams. This move proves once again that league partners have the power to close the gap for players sooner rather than later.

It’s official — Venu Sports won’t begin streaming anytime soon after a federal judge granted a preliminary injunction to squash the megalithic app (which was set to launch on August 23rd) on Friday.

Long-running sports video game franchise NBA 2K announced expansive in-game WNBA upgrades for its forthcoming NBA 2K25 title yesterday, giving gamers innovative offerings around the league’s biggest players.

The Indiana Fever may rank seventh in the WNBA standings, but the team is coming first in virtually every meaningful business growth metric. This Wednesday, the Fever released pivotal numbers demonstrating just how much Caitlin Clark has already changed the game for the franchise.

U.S. Olympic media partner NBCUniversal and Canadian broadcaster CBC released their final numbers from the 2024 Paris Olympics, proving the post-pandemic slump is over. The sky-high numbers also position them to cash in when they broadcast the Summer Games’ return to North America during LA28.