The UK sees record audiences tune into international women's sporting events in 2023
The UK sees record audiences tune into international women's sporting events in 2023
Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.
November 06, 2023
Canada Basketball, MLSE, and the Toronto Raptors announce a unique partnership leading up to the 2024 Paris Olympics
Canada Basketball, MLSE, and the Toronto Raptors announce a unique partnership leading up to the 2024 Paris Olympics
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Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.
November 03, 2023
The WNBA pauses expansion plans to Portland
The WNBA pauses expansion plans to Portland
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After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.
November 03, 2023
Tennis stars are speaking out amid poor playing conditions at the WTA finals
Tennis stars are speaking out amid poor playing conditions at the WTA finals
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The ongoing 2023 WTA Finals are serving as a tipping point for tennis’ biggest stars to call out the WTA for poor playing conditions and a lack of athlete protections or guaranteed salaries.
November 01, 2023
The WNBA announced a multiyear partnership with Skims
The WNBA announced a multiyear partnership with Skims
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Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.
October 30, 2023
The LPGA Tour is returning to Boston for the first time since 1997
The LPGA Tour is returning to Boston for the first time since 1997
The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.
October 30, 2023
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.
October 27, 2023
Overtime announces high school girls basketball league
Overtime announces high school girls basketball league
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Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.
October 25, 2023
Saudi Arabia wants to host the next FIFA men's and women's World Cup
Saudi Arabia wants to host the next FIFA men's and women's World Cup
This interest further cements the country’s recent and rapid expansion into women’s soccer, which has been met with mixed success at the FIFA level.
October 23, 2023
WNBA Finals Game 4 by the numbers
WNBA Finals Game 4 by the numbers
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It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.
October 23, 2023