Heather Mitts wants pro women's soccer to return to Philadelphia
Heather Mitts wants pro women's soccer to return to Philadelphia
So, USWNT legend and Philadelphia hero Heather Mitts wants to build off the game’s unmatched ecosystem by bringing a pro women’s team (back) to the City of Brotherly Sisterly Love.
October 13, 2023
Saudi Arabia bags Lay's as headline sponsor for Women's Premier League
Saudi Arabia bags Lay's as headline sponsor for Women's Premier League
On Wednesday, the Saudi Women’s Premier League (SWPL) — the country’s top flight for pro women’s soccer — bagged Lay’s as its first headline sponsor through a three-year partnership with PepsiCo.
October 13, 2023
The NWSL finalized media rights deals with ESPN, CBS, Amazon, and Scripps
The NWSL finalized media rights deals with ESPN, CBS, Amazon, and Scripps
As a historic season of NWSL growth wraps up, the league has reportedly finalized media rights deals with ESPN, CBS, Amazon, and Scripps.
October 11, 2023
The WNBA adds an expansion team in the Golden State
The WNBA adds an expansion team in the Golden State
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The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.
October 06, 2023
Michelle Wie West invests in TGL's inaugural team
Michelle Wie West invests in TGL's inaugural team
Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).
October 04, 2023
EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game
EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game
EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.
October 04, 2023
The Solheim Cup and Ryder Cup both posted big business wins
The Solheim Cup and Ryder Cup both posted big business wins
Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.
October 02, 2023
A WNBA expansion team may land in the Bay Area
A WNBA expansion team may land in the Bay Area
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The NBA’s Golden State Warriors owner Joe Lacob is finalizing a deal to bring a WNBA expansion team to San Francisco’s Chase Center, pending an official announcement in October.
September 29, 2023
League One Volleyball raised $35M in Series B funding
League One Volleyball raised $35M in Series B funding
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The brand recently raised $35M in Series B funding, reflecting a popular trend of celebrity investment in women's sports and capitalizing on a sport that is seeing massive growth at the youth level.
September 29, 2023
Coffee brands should capitalize on growth in women's sports
Coffee brands should capitalize on growth in women's sports
The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.
September 27, 2023
Will Apple buy ESPN?
Will Apple buy ESPN?
An Apple–ESPN acquisition has long been perceived as a perfect fit, and Disney CEO Bob Iger's latest comments have involved looking for distribution partners to help ESPN go direct-to-consumer.
September 25, 2023