💸 A lionhearted approach
Michele Kang expands her women's soccer empire with most recent purchase
Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).
December 18, 2023
👟 Number 1s
Sabrina Ionescu reflects on releasing her signature shoe
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NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.
December 15, 2023
💰 Running up that NIL
Caitlin Clark lands a major multiyear deal with Gatorade
Clark is climbing the NIL leaderboard after landing a major multiyear deal with Gatorade yesterday, adding to her illustrious brand portfolio.
December 13, 2023
💼 Deep Blue agen-sea
Advertising veteran Laura Correnti announced the creation of the Deep Blue agency for women's sports
The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.
December 13, 2023
The U.S. and Mexico submitted a joint bid to host the 2027 FIFA Women's World Cup
The U.S. and Mexico submitted a joint bid to host the 2027 FIFA Women's World Cup
If successful, the North American neighbors plan on harnessing the surging popularity of women’s soccer to generate $3B in revenue and 4.5M in attendance.
December 11, 2023
The GIST sits down with 17-time Paralympic medalist Oksana Masters
The GIST sits down with 17-time Paralympic medalist Oksana Masters
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The GIST recently chatted with 17-time Paralympic medalist Oksana Masters about how her Spectacular start led to glory, gold, and her “proudest moments with The Hartford.”
December 08, 2023
Sportico released data on 2023’s 15 highest-earning women athletes
Sportico released data on 2023’s 15 highest-earning women athletes
Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.
December 08, 2023
The LPGA and PGA Tour are launching their first mixed-team event
The LPGA and PGA Tour are launching their first mixed-team event
This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.
December 06, 2023
The Soccer Tournament is expanding to feature men's and women's teams next year
The Soccer Tournament is expanding to feature men's and women's teams next year
The 2024 event will feature men’s and women’s teams competing for separate $1M prizes, making this the highest-stakes women’s pro soccer event in the world. Goals.
December 06, 2023
University of Oregon female athletes file class action sex discrimination lawsuit against their school
University of Oregon female athletes file class action sex discrimination lawsuit against their school
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The plaintiffs are claiming the university’s distribution of NIL resources between male and female athletes is unequal, and a potential Title IX violation.
December 04, 2023