It’s already been a banner year for the Las Vegas Aces, who became the first WNBA team to sell out all regular season home games last Thursday. While the mainstream media has largely focused on rookie hype, the Aces’ numbers don’t lie: Dynasties are the real money makers.

Flexing up to larger venues is the latest women’s sports trend that’s allowed teams and leagues to prove that fandom and demand is often limited by smaller infrastructure. Now, Olympic sports like swimming are dipping their toes in by repurposing NFL stadiums to accommodate thousands of fans.

Actress and Angel City FC (ACFC) investor Jennifer Garner is wielding the power of the highest-valued NWSL team to promote her other ventures. On Tuesday, ACFC announced a multiyear partnership with Garner’s children’s nutrition company, Once Upon a Farm.

Recent investment in the UK’s Women’s Super League (WSL) — from the development of NewCo to expanded broadcast deals — has led to immediate and explosive ROI. According to new Deloitte data from the 2022-23 season (following England’s 2022 Euros win), the aggregate revenue of WSL clubs rose 50% to $50.8M. Here’s more from the game-changing report.

Following up last year’s NWSL valuations, Sportico released estimated valuations for all 12 WNBA teams yesterday. Leading the pack? The back-to-back champions Las Vegas Aces at $140M, followed by the Seattle Storm at $135M.

It’s no secret that stars sell, and that’s exactly what the Chicago Sky’s Angel Reese and Indiana Fever’s Caitlin Clark did in their June 15th matchup, which was the most-watched WNBA game in 23 years. They’re poised to be the WNBA’s next big rivalry, and while all this attention may feel new, superstar clashes have powered the W and NBA in the past.

The WNBA’s value is skyrocketing, and it’s projected to get up to $240M for its upcoming media rights deal, which will reportedly be negotiated alongside the NBA’s multibillion-dollar deal.

Women’s soccer is growing globally, and the Asian Football Confederation (AFC)’s Women’s Champions League is a key example of this. The inaugural tournament will kick off this August after piquing the interest of 22 of the confederation’s 47 member nations and announcing $1.3M in prize money.

Tech entrepreneur and investor Alexis Ohanian — who co-founded Reddit and is married to Serena Williams — shared further details with Front Office Sports on the 776 Invitational, a pro women’s track and field event offering record prize money.

A few months after Angel City FC announced its controlling equity stake sale, a likely contender for club control has emerged — former Milwaukee Bucks owner Marc Lasry’s Avenue Sports Opportunities Fund. Following its October launch, a new Sportico report indicates the fund has already raised $445.1M as it targets rising sports properties like Angel City.

The Northern Super League (NSL), Canada's new professional women’s soccer league, is coming in hot. Yesterday, it announced a multiyear media partnership with Bell Media’s TSN/RDS and CBC/Radio-Canada, the nation’s top English and French networks, making the league accessible across Canada in its two official languages.

Business is booming through the first month of the WNBA’s 2024 season. On yesterday’s episode of The GIST of It, co-host Ellen Hyslop put its early wins into perspective of how long the league has been here and where it’s headed next. Here are a few key metrics released by the league that prove the W has entered a whole new era.