Fresh off a successful trip to Toronto and ahead of tonight’s season tip-off, the league and its players scored three solution-oriented deals with CarMax, Priority Pass, and Gaming Society this week.

In NYC this week, Disney and Fox dedicated a portion of their annual upfronts to headlining women’s sports events, where they pitched prospective advertisers on the perks of scoring inventory.

Yesterday, the USL Super League announced its intention to apply for Division I status, meaning it could become a domestic rival to the NWSL when play begins in 2024.

Despite the generation’s notable apathy towards the industry, a recent survey from data insights company Kantar revealed men’s and women’s basketball are more popular with Gen Z than with American sports fans overall.

Yesterday, the publication inked an exclusive, multiyear ticketing deal with StubHub that will allow American and Canadian subscribers to stay updated on their favorite teams and buy tickets to see them in action.

CEO Stephanie Linnartz said Tuesday that womenswear and footwear will star in the company’s growth strategy, declaring that it “will go after women harder than this company has ever seen.”

The 2023 No. 1 WNBA draft pick scored a multiyear deal with Adidas yesterday, replacing previous sponsor Under Armour (UA) days before her professional career begins with the Indiana Fever.

College basketball standout Aneesah Morrow announced her transfer from DePaul to national champs LSU on Friday through a name, image, and likeness (NIL) deal with Caktus AI, strengthening the connection between the transfer portal and college sports’ NIL era.

On Friday, CEO David Zaslav said the company is “actively working” on adding sports and news offerings after its U.S. streaming business turned a profit for the first time ever in Q1.

On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.

Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.

Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.