On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.

At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.

Per a Wednesday report, the PHF is in talks with five investor groups to buy existing or potential expansion teams in an effort to change its current ownership structure.

On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.

A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.

Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.

On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.

This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.