Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.

Yesterday, it launched Big 12 Mexico, which will see the college sports conference host several exhibition games in the country and become the first of its NCAA counterparts to build a presence outside of the States.

Yesterday, the Chicago Sky revealed that it sold 10% of the franchise to eight investors, pocketing $8.5M in the process.

The move marks the largest win yet for Saudi Arabia’s sportswashing campaign and will likely change the sport as we know it.

Last Friday, the women’s sports organization announced a doubleheader showdown during August’s Little League Softball World Series in order to promote the sport’s whole ecosystem.

UEFA celebrated Saturday’s Women’s Champions League (UWCL) final with a handful of business wins, showcasing the ever increasing value of women’s club soccer on the continent.

The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.

On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.

According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.