Yesterday, the Canadian Soccer Association (CSA) and the Canadian Premier League (CPL) announced a partnership with TikTok that includes perks for fans and athletes alike ahead of July’s FIFA Women’s World Cup and the 2026 men’s tourney in North America.

The all-woman investor group behind Boston's expansion bid went public with its plans on Monday after they became one of three finalists — alongside San Francisco and Tampa — to land the league’s 14th franchise, and before the league makes its final call next month.

The broadcast company — famed for organizing America’s national spelling bee competition — launched Scripps Sports on Thursday to compete regional and national sports packages.

Per a Friday report, prospective owners from Boston, Tampa and San Francisco are finalists to land the league’s 14th franchise and are willing to pay up. The highest opening bid is “well over” $40 million, outpacing the $2 to $5 million the NWSL’s last expansion teams paid in 2020.

The NWSL and its Players Association (NWSLPA) published findings from its joint investigation on Wednesday, sharing that over half of the league’s 12 teams were negligent with respect to widespread misconduct and outlining the league’s necessary areas of improvement.

The PHF announced plans to double its salary cap for the 2023–24 season on Wednesday, and didn’t stop there, announcing a splashy All-Star weekend yesterday — two major steps towards luring top talent from the PWHPA and solidifying itself as a power player in the budding women’s hockey space.

As part of its rugby-centric #GameFace campaign, Clinique beauty brand inked a deal with English star Holly Aitchison yesterday as England prepares to host the next women’s World Cup in 2025.

Oakland is mounting a full-court expansion press. Yesterday, two-time WNBA defensive player of the year Alana Beard provided an update on her dream of bringing women’s basketball to NorCal, a timely reminder as the W nears its expected two-team expansion announcement.

Things are heating up in Arizona — a bid has reportedly been submitted to buy the NBA’s Phoenix Suns and the W’s Mercury.

Following Brittney Griner’s safe return home thanks to a prisoner swap with Russia, the WNBA is exploring a “full-out transformation” of its economic model to ensure players are paid enough to forgo playing internationally in the future.

The NCAA is on the hunt for a media consultant to play an instrumental role in negotiating broadcast terms for around 30 NCAA national tournaments that will soon head to market, per a Tuesday report.

Most of Aflac’s media spend during next year’s March Madness will be directed towards the women’s tournament — the brand will run more than 30 spots during the tourney, compared to 10 during the men’s event.