WNBA: Cashing in
WNBA: Cashing in
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The GIST: U.S. Bank is cashing in on the WNBA’s growing success. The parties announced a multiyear partnership yesterday, making U.S. Bank the official bank of the W. The deal provides more than just a financial boost to the league — it also includes perks for the players.
March 11, 2022
U.S. Soccer: Cindy Parlow Cone is your winner
U.S. Soccer: Cindy Parlow Cone is your winner
The GIST: In a closely fought election, former USWNT player Cindy Parlow Cone was reelected as U.S. Soccer Federation (USSF) president. She won 52.9% of the weighted vote over Carlos Cordeiro. If that margin seems tight, that’s because it is — it’s the closest margin of victory in federation history.
March 07, 2022
NCAA: (Some) closing of the gender gap
NCAA: (Some) closing of the gender gap
The GIST: On Friday, in an effort to clean up its act balance the scales, the NCAA publicly outlined its updates to the women’s basketball tournament. The changes are in light of last year’s showcase of sexism which prompted the organization to undergo a gender equity review.
March 07, 2022
Global sport: Are sport sanctions enough?
Global sport: Are sport sanctions enough?
The GIST: Sports organizations continue to sanction Russia following the country’s invasion of Ukraine, but is it enough? The International Olympic Committee (IOC) is the latest (and largest), urging sporting bodies to move events out of Russia and Belarus and to stop using the countries’ flags and national anthems.
February 28, 2022
NIL: Balancing the scales
NIL: Balancing the scales
The GIST: The NCAA name, image and likeness (NIL) era is banking some very real profits for female athletes. Eight months in, reports show serious brand interest in endorsing female athletes and a start to bridging the decades-long marketing gap in college sports.
February 28, 2022