The US Open may start today, but the WTA and Hologic are already victorious.

Wrangler is marking its 75th anniversary the way brands do these days — by striking NIL deals.

Once again, women’s basketball (WBB) is taking the NIL cake. Women earned six of the top 10 spots on ESPN’s most marketable college hoopers list yesterday, with the rankings based on social media following, brand and market affiliations and on-court ability.

This year’s NWSL Championship is heading to primetime thanks to a little help from a friend. The league announced yesterday that CBS will air the October 29th final from Washington, D.C.’s, Audi Field at the coveted 8 p.m. ET time slot after NWSL sponsor Ally Financial increased their media spend with the network. Allyship at its finest.

The NWSL expansion race never ends. Per a report yesterday, a prospective ownership group targeting Cleveland is lining up site visits with league officials and has already had meetings with higher-ups at MLS and the USL, a lower division women's and men’s soccer organization in North America. C-town came to play.

WNBA fans will soon have a say in player bonuses.

Another day, another brand eyes the name, image and likeness (NIL) marketplace.

The Big Ten https://thegist.createsend1.com/t/t-i-ayhjijd-l-c/ conference’s mammoth $7 billion TV deal will put women’s hoops on TV.