Financial services company Citi partnered with Notre Dame yesterday, providing a major assist to the Fighting Irish women’s basketball (WBB) team.

The WNBA Finals started off with a win for the Las Vegas Aces and the league as a whole. The W’s posted several off-court triumphs this week, cementing the 2022 season as one of the best yet.

CEO Bob Chapek said Sunday that the mass media conglomerate is “working very hard” to expand into sports betting, readying itself to disrupt an already saturated marketplace.

The WNBA will make a pit stop in Canada next year. Commissioner Cathy Engelbert announced yesterday that the league will play a preseason game in the country in 2023, teasing a wide-ranging growth strategy for the W. Break out the zhampagne.

Back in the States, the WNBA is shooting its shot by taking a multi-pronged approach to land a nine-figure broadcast agreement.

FanDuel is increasing its wager on the WNBA. The company upgraded its sponsorship yesterday to become the W’s official sportsbook and daily fantasy partner.

Instagram and Facebook parent Meta inked deals with 30 female athletes across nine conferences on Wednesday for its NIL Empower program, which will match athletes with brands and mentors.

While North America relaxed during the long weekend, Australia kept busy.

FIFA announced the launch of FIFA+ Collect on Monday, a digital collectible marketplace for NFTs that celebrate both the men’s World Cup in November and the women’s edition next July.

South Carolina is keeping its name, image and likeness (NIL) business in-house.

Serena Williams isn’t the only one picking up wins during her farewell tour.

The Serena Williams effect is going strong.