Gatorade announces new marketing strategy focusing on women, college athletes

Allyson Felix & Michelle Wie West pursue business ventures with Nike

NIL: Rose Zhang inks deal with Adidas

PWHPA: Billie Jean King in ownership talks

Minnesota Aurora FC: Community-ownership model generates $650K

Women’s soccer: USA, Mexico teaming up

Serena Williams trading card sells for record $266K

DAZN: Grab the remote

WNBA: Banking on digital coin

UWCL: Increased media value, attendance point to rise of women's soccer

USWNT: Landmark agreement gives women's team equal pay

NIL: Nike signs first deals with high school athletes