With just over three weeks until March Madness, two of the biggest names in women’s college hoops are crushing records and commanding our attention day in and day out.

With the NCAA postseasons for winter sports approaching, top athletes are pulling out all the stops to gain an edge, leading to shattered records on the court, track, pool deck, and mat this weekend.

The 2023 FIFA Women’s World Cup (WWC) had a profound economic and social impact for host country Australia, according to a recent Football Australia report. Here are some key numbers from the Land Down Under.

Welcome to the final week of regular-season women’s basketball! Conference titles are about to be clinched — and a few are coming down to the wire.

After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.

With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.

On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.

The parity shifts in women’s basketball (WBB) and men’s basketball (MBB) have created anarchy this season, and the past two days brought enough photo finishes to send your blood pressure through the roof.

Winter sports’ postseasons have officially begun! Conference championships are happening in three sports this weekend, and while winning doesn’t guarantee teams a spot in their respective national tournaments, this hardware is still a BFD.

On the eve of No. 10 CanWNT’s 6–0 CONCACAF W Gold Cup win over No. 104 El Salvador, the Canadian Soccer Players’ Association (which represents CanWNT) filed a lawsuit against its employer, Canada Soccer, for $40M, alleging financial negligence.

SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.

NBC has been enjoying the perks of the Caitlin Clark Effect, but when it came to airing her historic NCAA moment, the network didn’t put the game on linear television — a decision that not only cost them a larger audience, but also likely impeded the momentum of Clark’s popularity.