This week, UK marketing agency Redtorch released its SportOnSearch 2024 report, which analyzes fan engagement with sports properties via Google Trends data. The findings show interest in women’s sports across the board — in fact, all women’s sports properties recorded growth in 2023.

One of the sport’s spiciest rivalries will add another chapter with a rematch of the 2023 national championship game.

Soccer tech company TOCA announced an extensive multiyear partnership with Angel City FC teammates (and sisters!) Alyssa and Gisele Thompson yesterday. While the Thompsons have secured groundbreaking deals in the past, this marks their first deal that includes an equity stake.

Before Athletes Unlimited’s (AU) third basketball season tips off, here’s a primer on the pro league that’s giving women hoopers (including some of your WNBA faves) a chance to compete for individual glory during the W offseason.

Today, we’re diving into one of women’s basketball’s best: current UConn head coach Geno Auriemma, whose (still unfolding) legacy combines a stretch of sheer dominance, the charisma to match, and an ongoing commitment to elevating the women’s game.

With just over three weeks until March Madness, two of the biggest names in women’s college hoops are crushing records and commanding our attention day in and day out.

With the NCAA postseasons for winter sports approaching, top athletes are pulling out all the stops to gain an edge, leading to shattered records on the court, track, pool deck, and mat this weekend.

The 2023 FIFA Women’s World Cup (WWC) had a profound economic and social impact for host country Australia, according to a recent Football Australia report. Here are some key numbers from the Land Down Under.

Welcome to the final week of regular-season women’s basketball! Conference titles are about to be clinched — and a few are coming down to the wire.

After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.

With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.

On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.