On Wednesday, women athlete sponsorship platform Parity released a report on the distinct brand opportunity among women’s soccer fans. While we’ve known that soccer fans tend to create uniquely passionate communities, Parity’s survey uncovered just how much that camaraderie extends to sponsors.

This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

More than 2.5M fans (and counting) have packed WNBA arenas this year, making 2025 the most-attended season in league history. Amazing what can happen when folks have access to world-class hoops — here’s the latest from the ever-captivating hardwood.

The 10th edition of the Women’s Rugby World Cup begins today at 2:30 p.m. ET as top-ranked (and tourney hosts) England open the competition against No. 10 USA. With women’s rugby hype at a fever pitch, here’s everything you need to know before kick-off. Let’s ruck and roll.

From Lizbeth Ovalle’s record-setting $1.5M transfer to the Orlando Pride to The Show at San Francisco’s Oracle Park, women’s soccer history is being made from sea to shining sea in the NWSL this week. Here’s what you need to know about the fan-footy-tastic fun, plus how it fits into the latest trend in the women’s sports space.

The struggling Connecticut Sun, who will officially miss the playoffs for the first time since 2016, aren’t just contending with on-court troubles — the saga surrounding the team’s potential sale is just getting started. Let’s break down yesterday’s fascinating ESPN report.

On Tuesday, The Women’s Game — the women’s soccer side of the Men In Blazers (MiB) Media Network — released its first capsule collection in collaboration with Olipop (with an assist from Yeti) for its popular podcast, Good Vibes FC.

Yesterday, memorabilia authentication platform The Realest announced a unique partnership that celebrates the 85ers, the 17 members of the first-ever USWNT. On the 40th anniversary of the 85ers’ inaugural soccer match, The Realest launched the first memorabilia collection for the team, which recently launched its own LLC.

Step aside crab fishermen — the most difficult job in the world isn’t on the high seas; it’s in WNBA arenas across the country, where team medical staff are dealing with a barrage of injuries. Here’s the latest from the league’s injury report.

The Milwaukee Brewers’ franchise record 14-game win streak was snapped with yesterday’s narrow 3–2 extra inning loss to the Cincinnati Reds, but the Brew Crew’s rise to the top of the MLB standings is still the talk of the diamond.

Last week, The Athletic’s Asli Pelit dove into the beauty industry’s data-driven insights that make the case for advertising in soccer. One thing that stood out? How Brazilian legend Marta drove Avon makeup sales by wearing a signature red shade during the 2019 Women’s World Cup (WWC).

The US Open tips off today with Fan Week, a pre-tourney event that the final tennis Grand Slam organizers have capitalized on by inviting more fan (and sponsor) participation. While JPMorgan Chase has been a longtime US Open partner, the banking powerhouse is keeping things fresh in its 2025 plans for the Open as it wraps a successful year in women’s sports.