🤝 A done deal
The GIST and Parity announce groundbreaking partnership for athlete-driven content
Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.
April 26, 2024
📱 TikTok on the clock
TikTok bill has implications for athletes and partnerships in the women’s sports space
On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.
April 26, 2024
✂️ Training camps or tryouts?
The unique state of the WNBA's training camps
Before the W season tips off on May 14th, there’s preseason — and before preseason, there’s training camp. For experienced pros, each team’s camp provides a chance to jell with new and old teammates and get back into the swing of the season. But, for recently-drafted rookies and older, unaffiliated players who receive training camp contracts, these are high-stakes tryouts. While they sign on to practice with the team through preseason, an official WNBA debut is far from guaranteed.
April 26, 2024
🏈 On the clock
What to know ahead of the 2024 NFL Draft
Hugfest, incoming — the 2024 NFL Draft begins from Detroit, Michigan, tomorrow at 8 p.m. ET, with a particularly stacked draft class waiting to hear their names called. The pick is (almost) in.
April 24, 2024
🏒 Here comes the turning point
The latest on the Canadian teams at the NHL playoffs
There were a few icy missteps in last night’s playoff action, but the Canadian teams have plenty of time to get back on track as the seven-game first round series continue.
April 24, 2024
💸 Take it to the bank
Ally reaffirms unique NWSLPA partnership in multiyear extension through 2027
Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.
April 24, 2024
⛳ <s> Road </s> Woad to the ’ship
Florida State’s Lottie Woad leads a crowded field in today’s NCAA women’s golf selection show
Women’s golf is having a moment, and the NCAA is adding to the momentum with today’s 2 p.m. ET national championship selection show on the Golf Channel.
April 24, 2024
🏀 The tortured replay department
NBA Playoffs marred by injuries and officiating woes
After close calls in both Denver and New York on Monday, the Milwaukee Bucks became the first home team to lose this postseason after the Indiana Pacers beat them 125–108 last night.
April 24, 2024
🤸 The eye of the Tigers
LSU’s women and Stanford’s men win NCAA gymnastics championships
The NCAA winter sports season officially wrapped when the LSU Tiger women and Stanford Cardinal men won their respective gymnastics championships on Saturday.
April 22, 2024
🏛️ Department of Education updates Title IX’s due process provision
The Department of Education’s Title IX updates allow student-athletes accused of sexual misconduct to compete during investigations
The U.S. Department of Education released updates to Title IX regulations that allow student-athletes accused of sexual misconduct to avoid suspension until university investigations conclude.
April 22, 2024
🏀 Call an ambulance…for everyone
Superstar injuries take center stage in the NBA Playoffs
The Play-In Tournament is done and dusted, and the first round Game 1s are already in the books, but superstar injuries are taking center stage as the high-stakes hoopla continues.
April 22, 2024