Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.

Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.

Forget runnin’ out of time, yesterday’s 6 p.m. ET MLB trade deadline has come and gone, and the American League-best Toronto Blue Jays made moves in spades with hopes of playing playoff baseball deep into October.

Footy fans, rejoice — a Bend It Like Beckham sequel is confirmed and the NWSL is finally back after a month-long international break. Life is good. And with that, here are the biggest storylines heading into the second half of the season.

This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.

The NFL's Manhattan offices are said to be the target of Monday's shooting.

The AIG Women's Open heads to Wales for stunning scenery and top-tier golf.

Twenty-five days, 106 goals, and many missed penalty kicks later, world No. 5 England is the UEFA Women’s Euro champion once again, defeating No. 2 Spain 3–1 in yesterday’s penalty shootout after a 1–1 draw.

Ahead of yesterday’s thrilling championship game, a rematch of the 2023 FIFA Women’s World Cup (WWC) final between England and Spain, UEFA published impressive metrics measuring the tournament’s growth.

LA Spark Cameron Brink has been cleared to hit the hardwood nearly 13 months after tearing her ACL, but as she prepares to make her highly-anticipated return, injuries continue to wreak havoc across the league — and the repercussions could be far-reaching.

The Indiana Fever’s Caitlin Clark has shattered records once again — or at least her likeness has. Last Thursday, a signed one-of-one Panini trading card depicting Clark sold for $660K, beating the previous $366K record set by another of Clark’s Panini cards in March. Let’s explore how Clark has recalibrated the memorabilia market with her unparalleled WNBA stardom.

It all comes down to this. World No. 2 Spain will take on No. 5 England in the UEFA Women’s Euro final Sunday at 12 p.m. ET, pitting the defending FIFA Women’s World Cup (WWC) champs against the reigning Euro victors.