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ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletesATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes
ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes
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Last week, Front Office Sports covered the ATX Open’s rage room, an idea that came from Jessica Pegula on the podcast she launched alongside Madison Keys, Jennifer Brady, and Desirae Kawczyk. After countless women players have been criticized for showing their frustrations on the court, Pegula argued athletes need this — and the tournament agreed.
March 10, 2026
March 10th deadline looms as WNBA CBA negotiations continueMarch 10th deadline looms as WNBA CBA negotiations continue
March 10th deadline looms as WNBA CBA negotiations continue
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The WNBA’s self-imposed March 10th collective bargaining agreement (CBA) deadline is…tomorrow — and despite the exchange of highly-classified counterproposals over the weekend, the two sides have yet to agree on a new deal. Let’s hoop to it.
March 09, 2026
What men’s sports can learn from Heated RivalryWhat men’s sports can learn from Heated Rivalry
What men’s sports can learn from Heated Rivalry
ICYMI, the queer love story framed through a hockey rivalry has become a massive phenomenon averaging 10.6M U.S. viewers per episode, with millions of Canadian viewers returning to rewatch Shane Hollander and Ilya Rozanov’s love story. It’s HBO’s most-watched acquired series ever, and the book that inspired it is currently Canada’s top-selling novel.
March 07, 2026
Three things to know about the Milano Cortina ParalympicsThree things to know about the Milano Cortina Paralympics
Three things to know about the Milano Cortina Paralympics
Experiencing curling withdrawals? Same. Luckily, the Milano Cortina Paralympics officially begin with today’s 2 p.m. ET Opening Ceremony, marking the 50-year anniversary of the Paralympic Games. Here are three storylines to watch as it all begins in Italy.
March 06, 2026
Plenty of changes as Formula 1 drives into 2026 seasonPlenty of changes as Formula 1 drives into 2026 season
Plenty of changes as Formula 1 drives into 2026 season
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Start your engines because Formula 1 (F1) is back, with a record-tying 24-race season on deck. From new car numbers to shiny new regulations, plenty has changed ahead of tomorrow’s 11 p.m. ET Australian Grand Prix. Buckle up.
March 06, 2026
Parity sheds light on the power of Paralympic athletes and fans in latest researchParity sheds light on the power of Paralympic athletes and fans in latest research
Parity sheds light on the power of Paralympic athletes and fans in latest research
Yesterday, Parity followed up its recent report on the Olympics with one about fan interest in the Paralympics, which officially kick off tomorrow. Parity’s data illustrates how those who are fans of the Paralympics and women’s sports — spaces where equity is front and center — are excited about Para women athletes and are very aware of brands in the space.
March 05, 2026
StubHub creates dedicated platform for women’s sports tickets in response to surging demandStubHub creates dedicated platform for women’s sports tickets in response to surging demand
StubHub creates dedicated platform for women’s sports tickets in response to surging demand
This week, StubHub launched HerSportsHub, the first dedicated place for reselling tickets to women’s sports events. The platform will include access to WNBA, NWSL, PWHL, and NCAA women’s basketball games, aligning with StubHub’s latest data-driven insights on how fandom is surging across these sectors.
March 05, 2026
A guide to the NCAA women’s basketball conference tournamentsA guide to the NCAA women’s basketball conference tournaments
A guide to the NCAA women’s basketball conference tournaments
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March Madness is nearly here, but first conference tournaments serve as the perfect warmup, with NCAA squads fighting for rivalry wins, trophies, and most importantly, automatic bids to The Big Dance. The women’s action gets underway today — let’s boogie right into this primer.
March 04, 2026
Everything you need to know about the 2026 World Baseball ClassicEverything you need to know about the 2026 World Baseball Classic
Everything you need to know about the 2026 World Baseball Classic
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Missing high-stakes international competition? Have no fear. The World Baseball Classic (WBC) — the quadrennial tourney featuring baseball’s best competing for their countries — officially begins tonight at 10 p.m. ET. From how it works to the superstars taking the diamond, here’s everything you need to know ahead of first pitch. Play ball, baby.
March 04, 2026
The grand finale: Breaking down the Unrivaled championshipThe grand finale: Breaking down the Unrivaled championship
The grand finale: Breaking down the Unrivaled championship
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This season has been the ultimate glow-up for Phantom, who finished dead last in the league last year with just four wins. Now, the Ghost Gang is championship-bound thanks to a combination of grit, tenacity, and a dash of Kelsey Plum heroics. Boo-yeah.
March 04, 2026
Portland’s NWSL, WNBA teams launch local women’s sports channel as joint ownership unlocks powerful opportunitiesPortland’s NWSL, WNBA teams launch local women’s sports channel as joint ownership unlocks powerful opportunities
Portland’s NWSL, WNBA teams launch local women’s sports channel as joint ownership unlocks powerful opportunities
Last week, the NWSL’s Portland Thorns and the WNBA’s Portland Fire announced that the organizations — both owned by the Bhathal family — will create a local women’s sports channel in Portland, OR, to showcase content from both teams on Fox 12 Plus. The Fire are also partnering with streaming platform Kiswe to create a dedicated team app.
March 03, 2026
PWHL, NHL navigating post-Olympics injury realityPWHL, NHL navigating post-Olympics injury reality
PWHL, NHL navigating post-Olympics injury reality
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It’s hard to believe the Milano Cortina Olympics ended just over a week ago — unless you look at the PWHL and NHL injury reports. With the second half of both seasons underway, superstars from the hockey leagues find themselves sidelined by injuries sustained while competing for their countries in Milan.
March 02, 2026
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