With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

Think of today’s WNBA updates like an episode of Love Island — there’s a hot bombshell, a dramatic split, and something that just might break the internet. Cracking on…

The NBA Finals just wrapped, but the offseason machine never sleeps — just ask the ever-growing list of traded players who’ve swapped threads in the last few days. And that’s not the only hoopla to keep an eye on: The 79th NBA Entry Draft begins tonight at 8 p.m. ET. It’s time to capture the flag(g).

Kenyan track star Faith Kipyegon is attempting to do what no woman has ever done before: run a mile in under four minutes. Here’s what you need to know about her boundary-pushing and potentially historic race before tuning in to Nike’s YouTube channel tomorrow at 1:15 p.m. ET. Let’s lace ’em up.

Yesterday, Sportico published its estimated WNBA valuations, illustrating YoY valuation gains for teams across the board. One significant surprise? The financial power of the Golden State Valkyries, which tipped off its inaugural season last month and already leads the league in valuation, just ahead of the NY Liberty and Indiana Fever.

Looking for more tea? Enter: The WNBA, where a cuppa is served on the daily, from buzzy off-court headlines to spicy on-court action. Order up.

The PWHL stays busy, with the entry draft set for tomorrow at 7 p.m. ET in Ottawa. Not to be confused with the expansion draft, where PWHL Vancouver and Seattle started filling out their rosters with current PWHL players earlier this month, the entry draft is a chance for all eight teams to add to their roster. Here’s what you need to know before the first pick is in.

Sundial Media and Technology Group (SMTG) — the media and live events company behind Essence, Afropunk, and Refinery29 — finalized a unique partnership with Grand Slam Track (GST), a new track and field competition that kicked off this year. SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans.

For the seventh straight season, there wasn’t a repeat NBA champ — and this year, the confetti fell on the Oklahoma City Thunder, who pummeled the Indiana Pacers 103–91 in last night’s Game 7, capping off a storybook postseason.

Putters were broken, and patience was tested at this weekend’s KPMG Women’s PGA Championship, the third major of five on the LPGA calendar — but none of that fazed World No. 24 Minjee Lee: The Australian cruised through the competition to win her third career major.

As interest in women’s sports grows, so does the enthusiasm for content surrounding the women’s game. After seeing Netflix benefit from cult faves Drive to Survive and Full Swing, documentaries that converted new fans to F1 and golf, fellow streamers are considering how to leverage storytelling to win over young, more casual sports fans.