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🏀 Say it ain’t so🏀 Say it ain’t so
A concerning trend emerges as injuries continue to wreak havoc on the WNBA
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LA Spark Cameron Brink has been cleared to hit the hardwood nearly 13 months after tearing her ACL, but as she prepares to make her highly-anticipated return, injuries continue to wreak havoc across the league — and the repercussions could be far-reaching.
July 28, 2025
🃏 All in the cards🃏 All in the cards
Caitlin Clark card shatters records as the WNBA superstar transforms the women’s sports trading cards landscape
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The Indiana Fever’s Caitlin Clark has shattered records once again — or at least her likeness has. Last Thursday, a signed one-of-one Panini trading card depicting Clark sold for $660K, beating the previous $366K record set by another of Clark’s Panini cards in March. Let’s explore how Clark has recalibrated the memorabilia market with her unparalleled WNBA stardom.
July 28, 2025
⚽ Walking on a dream⚽ Walking on a dream
World No. 2 Spain takes on No. 5 England in UEFA Women’s Euro final
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It all comes down to this. World No. 2 Spain will take on No. 5 England in the UEFA Women’s Euro final Sunday at 12 p.m. ET, pitting the defending FIFA Women’s World Cup (WWC) champs against the reigning Euro victors.
July 25, 2025
🥎 Swinging for the fences🥎 Swinging for the fences
Previewing the inaugural best-of-three Athletes Unlimited Softball League championship
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One historic inaugural regular season full of groundbreaking deals, record attendance, and truly beautiful partnerships later, the Talons and Bandits will face off in the first-ever Athletes Unlimited Softball League (AUSL) championship series, hosted at famed Rhoads Stadium in Tuscaloosa, Alabama, beginning tomorrow at 3 p.m. ET.
July 25, 2025
💰 Rev it up💰 Rev it up
SponsorUnited CEO Bob Lynch shares insights on inaugural WNBA Partnerships Report
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Yesterday, sponsorship insights platform SponsorUnited released its inaugural WNBA Partnerships Report, covering 12 WNBA teams over 2024 season and the 2025 season so far. The report — which Lynch says has been three years in the making — notes a 17% surge in deals during the 2025 WNBA season alone.
July 25, 2025
🏒 Seen this film before🏒 Seen this film before
All five former Canadian World Junior hockey players found not guilty in sexual assault trial
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The five former Canadian World Junior hockey players (all of whom went on to play in the NHL) on trial for sexual assault were found not guilty yesterday — and, for many, it feels like a gut punch.
July 25, 2025
⚽ Dream on⚽ Dream on
World No. 5 England defeats No. 13 Italy 2–1, books spot in UEFA Women’s Euro final
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Sunday’s UEFA Women’s Euro final is close enough to taste — but there’s still one semi to go. Scroll on to learn how the defending champs booked their return to the ’ship before we preview today’s must-win match between No. 2 Spain and No. 3 Germany.
July 23, 2025
🎙️ Livin’ the pod life🎙️ Livin’ the pod life
Increase in women’s sports podcasts illustrates latest trends in the audio space
The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.
July 23, 2025
💸 Gives them wings💸 Gives them wings
WNBA teams lead the way in social media engagement among pro sports teams
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Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.
July 23, 2025
🏀 Hello from the other side🏀 Hello from the other side
A mid-week WNBA round-up
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Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.
July 23, 2025
⭐ Best budz forever⭐ Best budz forever
Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling
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The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.
July 21, 2025
💄 Hot girl summer💄 Hot girl summer
Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship
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Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.
July 21, 2025
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