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๐Ÿš€ New news๐Ÿš€ New news
NWSL makes flurry of business-driven moves as playoffs approach
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As the NWSL builds toward its future (one commissioner Jessica Berman plans to lead), the league is making key decisions to level up its on-field product, including through its recent digital media partnership with The GIST. Letโ€™s review a few of the NWSLโ€™s moves announced this week, and what they might mean for the league and interested sponsors.
September 19, 2025
๐Ÿ‰ Ruck and roll๐Ÿ‰ Ruck and roll
Breaking down the Womenโ€™s Rugby World Cup semifinals
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After nearly a month full of tackles and dazzling offloads, the Womenโ€™s Rugby World Cup has reached the semifinals. Four unbeaten powerhouses, two epic clashes, and tickets to a history-making championship are on the line? Ruck yeah.
September 19, 2025
๐Ÿ€ Everything everywhere all at once๐Ÿ€ Everything everywhere all at once
No. 2 Las Vegas Aces and No. 6 Indiana Fever punch semifinal tickets
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One WNBA playoffs semifinal is locked in, the other depends on tonightโ€™s winner-take-all Game 3, and just when you thought things couldnโ€™t get spicier, the league MVP will be crowned on Sunday. The hoops drama is about to hit a crescendo โ€” turn it up.
September 19, 2025
๐Ÿ‘Ÿ History has its eyes on her๐Ÿ‘Ÿ History has its eyes on her
Sydney McLaughlin-Levrone breaks American 400m record at World Athletics Championships
๐Ÿƒโ€โ™€๏ธ
The World Athletics Championships (aka, track & fieldโ€™s most prestigious biennial international event) is underway in Tokyo โ€” and American sprinter Sydney McLaughlin-Levrone is on the precipice of history.
September 17, 2025
๐ŸŽพ The dream team๐ŸŽพ The dream team
Venus and Serena Williams seize podcast opportunities as they continue to monetize fame
On Monday, iconic tennis (and sister) duo Venus and Serena Williams announced the launch of their Stockton Street podcast, which debuts on X today. The podcast โ€” a notable get for X as it competes for original content โ€” celebrates their legendary status through an accessible, storyline-powered medium.
September 17, 2025
๐Ÿ€ Double teamed๐Ÿ€ Double teamed
No. 6 Indiana Fever and No. 7 Seattle Storm force series-deciding Game 3โ€™s
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Time flies when youโ€™re having funโ€ฆand when the first round is only a best-of-three series. Just a few short days after the WNBA playoffs tipped off, all four series could be decided before our next newsletter with tickets to the best-of-five semifinals on the line. Letโ€™s hoop to it.
September 17, 2025
How the Rolex SailGP Championship is racing towards a greener futureHow the Rolex SailGP Championship is racing towards a greener future
In partnership with
How the Rolex SailGP Championship is racing towards a greener future
September 17, 2025
๐Ÿš— Like a rolling stone๐Ÿš— Like a rolling stone
How pro sports leagues and their sponsors can make the most of temporary markets
Front Office Sports recently examined a trend among leagues like the Premier Lacrosse League (PLL) and Athletes Unlimited Softball League (AUSL): Traveling teams and exhibition matches are a smart way to identify prime markets before establishing permanent teams. Letโ€™s explore when traveling teams work and what this format means for sponsors.
September 15, 2025
๐Ÿˆ A Spotify shuffle with no skips๐Ÿˆ A Spotify shuffle with no skips
Joe Burrow injury and the other buzziest headlines from Week 2 of NFL action
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Week 2 of the NFL season had a little something for everyone โ€” clutch field goals for the thrill seekers, short-sighted tunnel fits for the fashionistas, and pleas in the sky for the already fed-up. Just your average football Sunday, right?
September 15, 2025
๐Ÿฑ No. 1 Minnesota Lynx vs. โš”๏ธ No. 8 Golden State Valkyries โ€” Tomorrow at 1 p.m. ET๐Ÿฑ No. 1 Minnesota Lynx vs. โš”๏ธ No. 8 Golden State Valkyries โ€” Tomorrow at 1 p.m. ET
Previewing the first round of the WNBA playoffs
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The WNBA postseason tips off tomorrow, and we decided all three rounds deserve their own newsletter. Over the next month, weโ€™ll be in your inbox with a trilogy of special editions, breaking down the best-of-three first round, the best-of-five semis, and the best-of-seven finals โ€” itโ€™s like The GISTโ€™s version of a tripleโ€‘double.
September 13, 2025
๐ŸŽ“ Comfort in numbers๐ŸŽ“ Comfort in numbers
Recovery footwear brand Oofos taps into power of microinfluencers through widespread collegiate partnership
Last week, Oofos teamed up with Her Campus Media (HCM) to offer over 1.5K college women athletes a chance to partner with the recovery footwear brand. The open-ended opportunity could mean the first NIL deal for many of these athletes, who still offer significant value as microinfluencers.
September 12, 2025
๐Ÿˆ Because these things will change๐Ÿˆ Because these things will change
Breaking down Week 2โ€™s Super Bowl LIX rematch between the Philadelphia Eagles and Kansas City Chiefs
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Seven months after the reigning champ Philadelphia Eagles pummeled the Kansas City Chiefs in the Super Bowl, the perennial powerhouses will meet again on Sunday at 4:25 p.m. ET. Plenty has changed since the Birds outplayed KC in February โ€” letโ€™s discuss.
September 12, 2025
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