This feature is brought to you by Smirnoff, the perfect spirit for gathering your crew to watch women’s hockey the right way — with great drinks and even better company.

Sixty-eight teams and nearly three weeks of women’s hoops Madness later, it all comes down to today’s 3 p.m. ET matchup between the sport’s two modern-day dynasties: the reigning champ No. 1 seed South Carolina Gamecocks and the No. 2 UConn Huskies. Let the countdown begin.

The sun is shining, women’s March Madness viewership numbers are skyrocketing, and the women’s Final Four is the hottest ticket in Tampa. Just another day in women’s sports.

One of the chalkiest Final Fours in men’s hoops history hits the court tomorrow, and boy, are we in for a treat. While the lack of Cinderellas in this year’s tourney means less Madness, we have a chance to see the country’s most talented players and (in theory) best squads duke it out for a trip to Monday’s title game. Preemptive chills.

Yesterday, FIFA confirmed the hosts for the 2031 and 2035 Women’s World Cup (WWC) tournaments in 2031 and 2035 as the U.S. and the UK, respectively. While these nations were the only ones to submit valid bids by the deadline, the confirmation is still a significant milestone for both burgeoning women’s soccer markets.

On Wednesday, data insights platform SponsorUnited released its 2024–2025 NIL Endorsements Report, which affirms what we already know: Women athletes, especially basketball players, are consistent winners in terms of engagement, hence their skyrocketing NIL deals.

The impacts of President Trump’s U.S. trade policy have officially gone from bad to worse. On Wednesday, Trump announced that the U.S. will apply a 10% baseline tariff on all imports, with a higher rate for nations that the U.S. considers to be unfair trade partners. Trump’s “reciprocal tariffs” proposal has created enough worrisome sentiment to spook the stock market.

Yesterday, the NWSL signed telecommunications giant AT&T as its official connectivity partner through an expansive, multiyear deal. While the partnership marks a major commitment to the women’s soccer league, it’s also a safe bet considering AT&T’s previous sports investments and the NWSL’s engaged audience.

There’s a mid-week lull in the on-court action ahead of this weekend’s Final Four, but that doesn’t mean there isn’t any hoops news to catch up on. Consider this a chance to catch your breath and prepare for one last weekend of Madness.

This weekend, the Pro Volleyball Federation (PVF) premiered its new Team Spotlight Series on YouTube. While women’s sports are winning more primetime coverage and network support than ever before, both emerging and established leagues are still successfully leveraging their own broadcasts to reach fans.

We’re smack dab in the middle of the women’s Elite Eight, meaning two Final Four tickets have already been punched and the other two are up for grabs tonight. All hoops, all the time.

All four top teams survived and thrived in the Sweet 16 and Elite Eight this weekend, booking their tickets to the talent-packed main event, which tips off Saturday. Here’s how the chalkiest Final Four in recent memory came together.