Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.

You get an upset, you get an upset, everybody gets an upset! It was that kind of weekend in men’s basketball, where the underdogs took control on Saturday. With March Madness rapidly approaching, resume-boosting wins are all the more important.

The weekend’s slate of women’s college basketball games had a little bit of everything, from upsets, to star performances, to a Texas-sized serving of revenge.

In honor of the big event, today’s Scroll has everything you need to know before the two-time defending champ Kansas City Chiefs take on the Philadelphia Eagles tonight at 6:30 p.m. ET with the Vince Lombardi Trophy on the line.

From the opening kickoff to the final seconds, everything came up Philly, as the Eagles dominated the Kansas City Chiefs to win their second title in franchise history. Inner excellence leads to outer excellence…and a Vince Lombardi Trophy, apparently.

The Eagles prevented Kansas City from achieving a historic three-peat last night. Here’s a look at a handful of eye-popping stats from Philly’s massive win.

Step aside, Eagles — women were among the brightest stars of the biggest Sunday in sports. Enough boos — these off-field highlights were all about support.

Yesterday, Front Office Sports confirmed a women’s sports first: Two pro women’s teams from different leagues will share a new multimillion practice facility in Portland, Oregon. While six other cities have both WNBA and NWSL teams like Portland will in 2026, only PDX boasts both teams under the same ownership umbrella.

Yesterday, sports data platform Relo Metrics released a report on 2024 sponsorship across six major American sports leagues, including the WNBA. The leagues generated over $11B in sponsor media value (SMV) amid a 15% jump YoY in sports sponsorship, meaning this space is more profitable than ever — especially in rising leagues like the WNBA.

The postseason is only a month away, adding a little extra spice to intraconference showdowns. These latest top-25 matchups have everything from major seeding implications, to history-making outcomes, to jaw-dropping stats.

Hours into National Girls and Women in Sports Day (NGWSD) on Wednesday, President Trump signed an executive order barring trans athletes from competing in women’s sports. And the NCAA followed suit yesterday, limiting collegiate women’s competition to athletes who were born female, effective immediately.

And just like that, perhaps the most shocking trade deadline in NBA history has come and gone — but not before hearts were broken and whiplash set in. One of the final chips to fall? Disgruntled Miami Heat superstar Jimmy Butler, who’s on his way to the Golden State Warriors after Wednesday’s blockbuster trade. That’s right, the saga is officially over.