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Everything you need to know about the 2025–26 NHL seasonEverything you need to know about the 2025–26 NHL season
Everything you need to know about the 2025–26 NHL season
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The 2025–26 NHL season starts in earnest tonight, so today’s newsletter is all about the season setup, the teams to watch, and the major storylines. Whether you’re a hockey #BookToker (IYKYK), just getting into the sport, or a puck aficionado, this special edition has something for you. As they say in hockey, let’s do that hockey.
October 07, 2025
Bad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked marketBad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked market
Bad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked market
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Despite his global appeal and 12 (!!!) Latin Grammy nominations, there’s continued cultural and political controversy over Puerto Rican megastar Bad Bunny headlining the Super Bowl LX halftime performance, with much of the criticism centering around the singer’s set being entirely in Spanish.
October 06, 2025
Digging into the digits behind the NFL’s thrilling Week 5 Digging into the digits behind the NFL’s thrilling Week 5
Digging into the digits behind the NFL’s thrilling Week 5
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From acrobatic grabs to running backs (RBs) tossing touchdowns (TDs), this NFL weekend had a little bit of everything. Let’s dig into the digits that have defined Week 5 with tonight’s 8:15 p.m. ET Monday Night Football tilt between the Kansas City Chiefs and Jacksonville Jaguars still to come.
October 06, 2025
Las Vegas Aces take 2-0 lead in best-of-seven WNBA FinalsLas Vegas Aces take 2-0 lead in best-of-seven WNBA Finals
Las Vegas Aces take 2-0 lead in best-of-seven WNBA Finals
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The Las Vegas Aces boast a commanding 2-0 lead in the WNBA’s first-ever best-of-seven Finals following yesterday’s 91–78 win over the Phoenix Mercury. The series now shifts from Vegas to Phoenix ahead of Wednesday’s Game 3…but not before we discuss the latest from the hardwood.
October 06, 2025
Toronto Blue Jays one win away from their first ALCS since 2016Toronto Blue Jays one win away from their first ALCS since 2016
Toronto Blue Jays one win away from their first ALCS since 2016
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The Toronto Blue Jays are officially one win away from their first American League Championship Series (ALCS) since 2016 after an explosive first two divisional series games vs. the NY Yankees. Feeling oh so savage with Game 3 and the chance to advance on deck tomorrow.
October 06, 2025
WNBA faces turning point as CBA negotiations sourWNBA faces turning point as CBA negotiations sour
WNBA faces turning point as CBA negotiations sour
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It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.
October 06, 2025
Will the Las Vegas Aces or Phoenix Mercury prevail in the 2025 WNBA Finals?Will the Las Vegas Aces or Phoenix Mercury prevail in the 2025 WNBA Finals?
Will the Las Vegas Aces or Phoenix Mercury prevail in the 2025 WNBA Finals?
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Today’s newsletter has everything you need to know ahead of tonight’s 8 p.m. ET Game 1 tipoff, from the reason each squad could hoist the championship trophy to the Finals tidbits that could decide the series. Let’s hoop to it.
October 03, 2025
Three MLB Wild Card series go the distance, NY Yankees, Detroit Tigers, and Chicago Cubs advanceThree MLB Wild Card series go the distance, NY Yankees, Detroit Tigers, and Chicago Cubs advance
Three MLB Wild Card series go the distance, NY Yankees, Detroit Tigers, and Chicago Cubs advance
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Yesterday marked just the second time in baseball’s long history with three winner-take-all games on the same day. Take a deep breath and steady that heart rate as we recap what went down on the diamond in the best-of-three Wild Card round.
October 03, 2025
Toronto Blue Jays preparing for ALDS showdown vs. NY YankeesToronto Blue Jays preparing for ALDS showdown vs. NY Yankees
Toronto Blue Jays preparing for ALDS showdown vs. NY Yankees
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But wait, there’s more baseball. With the best-of-three Wild Card done and dusted, it’s on to the best-of-five Divisional Series, with four teams each remaining from the American League (AL) and National League (NL). That’s right, it’s time for the well-rested Toronto Blue Jays to shine after enjoying a first-round bye. So ready for takeoff.
October 03, 2025
Red Bull’s Max Verstappen makes late push for World Drivers’ Championship contentionRed Bull’s Max Verstappen makes late push for World Drivers’ Championship contention
Red Bull’s Max Verstappen makes late push for World Drivers’ Championship contention
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Feel that? It’s the temps emanating from this weekend’s Singapore Grand Prix (GP). Not only has Sunday’s 8 a.m. ET race already been given a heat hazard declaration, but the race for the World Drivers’ Championship (WDC) is also scorching hot, especially with just seven GPs to go.
October 03, 2025
New Booking.com data further illustrates women’s sports fans’ willingness to travelNew Booking.com data further illustrates women’s sports fans’ willingness to travel
New Booking.com data further illustrates women’s sports fans’ willingness to travel
The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.
October 03, 2025
SponsorPulse highlights recent data showing overlap between WNBA, beauty fansSponsorPulse highlights recent data showing overlap between WNBA, beauty fans
SponsorPulse highlights recent data showing overlap between WNBA, beauty fans
Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.
October 03, 2025
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