As the NWSL builds toward its future (one commissioner Jessica Berman plans to lead), the league is making key decisions to level up its on-field product, including through its recent digital media partnership with The GIST. Let’s review a few of the NWSL’s moves announced this week, and what they might mean for the league and interested sponsors.

After nearly a month full of tackles and dazzling offloads, the Women’s Rugby World Cup has reached the semifinals. Four unbeaten powerhouses, two epic clashes, and tickets to a history-making championship are on the line? Ruck yeah.

One WNBA playoffs semifinal is locked in, the other depends on tonight’s winner-take-all Game 3, and just when you thought things couldn’t get spicier, the league MVP will be crowned on Sunday. The hoops drama is about to hit a crescendo — turn it up.

The World Athletics Championships (aka, track & field’s most prestigious biennial international event) is underway in Tokyo — and American sprinter Sydney McLaughlin-Levrone is on the precipice of history.

On Monday, iconic tennis (and sister) duo Venus and Serena Williams announced the launch of their Stockton Street podcast, which debuts on X today. The podcast — a notable get for X as it competes for original content — celebrates their legendary status through an accessible, storyline-powered medium.

Time flies when you’re having fun…and when the first round is only a best-of-three series. Just a few short days after the WNBA playoffs tipped off, all four series could be decided before our next newsletter with tickets to the best-of-five semifinals on the line. Let’s hoop to it.

Front Office Sports recently examined a trend among leagues like the Premier Lacrosse League (PLL) and Athletes Unlimited Softball League (AUSL): Traveling teams and exhibition matches are a smart way to identify prime markets before establishing permanent teams. Let’s explore when traveling teams work and what this format means for sponsors.

Week 2 of the NFL season had a little something for everyone — clutch field goals for the thrill seekers, short-sighted tunnel fits for the fashionistas, and pleas in the sky for the already fed-up. Just your average football Sunday, right?

The WNBA postseason tips off tomorrow, and we decided all three rounds deserve their own newsletter. Over the next month, we’ll be in your inbox with a trilogy of special editions, breaking down the best-of-three first round, the best-of-five semis, and the best-of-seven finals — it’s like The GIST’s version of a triple‑double.

Last week, Oofos teamed up with Her Campus Media (HCM) to offer over 1.5K college women athletes a chance to partner with the recovery footwear brand. The open-ended opportunity could mean the first NIL deal for many of these athletes, who still offer significant value as microinfluencers.

Seven months after the reigning champ Philadelphia Eagles pummeled the Kansas City Chiefs in the Super Bowl, the perennial powerhouses will meet again on Sunday at 4:25 p.m. ET. Plenty has changed since the Birds outplayed KC in February — let’s discuss.