🔢 Survey says…
Parity partners with SurveyMonkey for a robust global study on women’s sports fans
Last Thursday, Parity — a sponsorship platform that connects brands with women athletes — released a study in partnership with SurveyMonkey. The results contain the “most robust” data on women’s sports fans globally, Parity CEO Leela Srinivasan told The GIST.
May 20, 2024
✏️ The setup
A PWHL Finals Preview: Minnesota vs. Boston
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With the regular season and two thrilling semis series in the books, Boston and Minnesota are the last two squads standing from the six-team field.
May 19, 2024
🏀 Watched it begin again
Recapping the WNBA's 28th season debut
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From the young fans in the stands to the superstars on the court, last night’s highly-anticipated WNBA season premiere was a tearjerker in the best way.
May 15, 2024
🦘 (Roo)ting for you
Basketball Australia announces sale of majority stake in WNBL
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Basketball Australia (BA) announced plans Monday to sell a majority stake in Australia’s Women’s National Basketball League (WNBL). The sale of the stake — which could be worth at least $13.2M — would give the women’s pro league the tools to level up its game in a way its current governing structure can’t support.
May 15, 2024
🏆 Playoffs: What’s next
What to look forward to in the PWHL, NBA, and NHL playoffs
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The Celtics (up 3-1) are this close to a repeat trip to the Eastern Conference Finals, and can clinch their spot with a Game 5 dub over the Cleveland Cavaliers tonight at 7 p.m. ET.
May 15, 2024
💪 Ride of the Valkyries
Golden State WNBA team unveils new team name in brilliant brand rollout
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Newest WNBA franchise Golden State unveiled its team name — the Valkyries — yesterday, just before the season tipped off last night. As the Bay Area team starts to take shape ahead of its debut next year, here’s everything you need to know about its brand rollout.
May 15, 2024
⚙️ How it works
A preview of the 2024 WNBA season
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The WNBA’s highly-anticipated 28th season tips off tonight, featuring new faces, a revamped in-season tourney, and, for the first time in league history, full-time private planes.
May 14, 2024
👟 Of course she has a shoe
Nike unveils WNBA star A’ja Wilson signature collection, including a signature shoe
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It’s the moment we’ve all been waiting for: Las Vegas Aces superstar A’ja Wilson finally has the big-name shoe deal to match her on-court success. Wilson is officially Nike’s latest signature athlete after the brand announced Wilson’s apparel collection on Saturday. The cherry on top? The collection features her signature kick, the A’One.
May 13, 2024
🏀 She the North
WNBA announces Toronto as the location for its 14th franchise
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The rumors are true — the WNBA is coming to Toronto in 2026. On Friday, CBC’s Shireen Ahmed broke the news, with an official announcement expected on May 23rd. Toronto’s selection marks a major turning point for W: international expansion.
May 13, 2024