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⚽ Gotta keep your head up⚽ Gotta keep your head up
No. 8 CanWNT lose in Paris Olympics quarter-final, but hope remains
⚽
Embattled No. 8 CanWNT lost Saturday’s quarter-final (QF) 4–2 in a penalty shootout to No. 4 Germany, ending their gold medal defense and exiting the Olympics without hardware for the first time since 2008. But in a tourney plagued by off-field drama, the red and white deserve all the flowers for an impressive, tear-soaked run made against all odds. Onwards and upwards.
August 04, 2024
👀 Pulse check👀 Pulse check
SponsorPulse offers context on demographics primed for Olympic messaging
The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.
August 02, 2024
⏰ Here for the hype, man⏰ Here for the hype, man
Flavor Flav demonstrates celebrity impact on women’s sports sponsorship
Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.
August 02, 2024
⚽ All systems go(lazos)⚽ All systems go(lazos)
The ultimate Paris Olympics women’s soccer quarter-finals preview
⚽
Don’t let the drone use denials distract you — tomorrow is all about the on-field footy action, with an epic day of quarter-final clashes ahead.
August 01, 2024
🤸 Life’s a climb, but the view is great🤸 Life’s a climb, but the view is great
Simone Biles clinches Paris Olympics all-around title
🤸
The one and only Simone Biles landed back on top of the Olympic all-around podium yesterday, winning her sixth gold medal following a tight competition against Brazil’s Rebeca Andrade (silver) and her Team USA compatriot, Sunisa Lee (bronze). With countless stars in attendance and numerous records broken, let’s look at the flippin’ epic final by the numbers before the individual events begin tomorrow.
August 01, 2024
⚽ On to the next one⚽ On to the next one
No. 5 USWNT and No. 8 CanWNT clinch quarter-final berths at Paris Olympics
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It came down to the final whistle, and now the Olympic women’s soccer quarter-finals (QF) are officially set, with eight of the 12 teams advancing to the knockouts.
July 31, 2024
💝 In the arms of an Angel💝 In the arms of an Angel
Angel City FC expands nonprofit community investment with Angel City Impact Fund
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The NWSL’s Angel City FC (ACFC) further leaned into its namesake by launching a new philanthropic branch called the Angel City Impact Fund on Monday. It’s the latest way the club is making good on its intention to give back to the LA community, a plan that has engendered love — and a fiercely loyal fandom.
July 31, 2024
📈 In the (gold) zone📈 In the (gold) zone
NBC records historic Olympic ratings triumph after slump
NBC’s Olympic viewership is way up after a post-COVID slump deterred its Tokyo 2020 and Beijing 2022 audiences — and so are the network’s spirits (and ratings). As Paris 2024 rolls on, the exclusive U.S. Olympic broadcast partner is learning to leverage its revamped linear and digital distribution.
July 31, 2024
⚽ What a day to have a day⚽ What a day to have a day
Women’s soccer kicks off chaotic group stage finale at Paris Olympics
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By the end of the day, we’ll know who’s joining No. 1 Spain and the No. 5 USWNT in the women’s soccer knockout round, with six spots left and six stellar group stage finale games on deck beginning today at 11 a.m. ET.
July 31, 2024
🏊 Sweet Summer time🏊 Sweet Summer time
Summer McIntosh strikes gold for Team Canada in 400m IM
🏊‍♀️
Still weeks out from her 18th birthday, Toronto’s own Summer McIntosh has already become the face of Team Canada in Paris. Talk about making a splash.
July 30, 2024
🇨🇦⚽ Not done yet🇨🇦⚽ Not done yet
No. 8 CanWNT formally appeal six-point deduction at Paris Olympics
⚽
Yesterday, No. 8 CanWNT formally appealed the six-point deduction handed down by FIFA in the wake of their ongoing drone scandal. A resolution could be imminent as the case is fast-tracked before group stage games conclude…tomorrow. Buckle up.
July 30, 2024
🤸 Joy, rediscovered🤸 Joy, rediscovered
U.S. women’s gymnastics wins gold at Paris Olympics team final
🤸
Three years after devastation at the Tokyo Olympics, U.S. women’s gymnastics completed their “Redemption Tour” yesterday, winning gold in the team final in front of a star-studded crowd. Found out, indeed.
July 30, 2024
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