This era of athlete empowerment isn't without its tradeoffs.

Athletes Unlimited (AU) just recruited a major heavy-hitter to headline their brand-new softball league: MLB front office veteran Kim Ng. The longtime baseball exec and first-ever female MLB general manager (GM) is now joining the Athletes Unlimited roster as a senior advisor to oversee the development of the Athletes Unlimited Softball League (AUSL).

With a thrilling Round of 16 officially done and dusted, here’s a look ahead to this weekend’s four must-see Euro quarter-final matches. Just heating up.

It was a weekend of literal highs and devastating blows in the first Euro 2024 knockout games. With half the quarter-final (QF) spots already secured and the remaining four to be awarded in the next 48 hours, the summer of soccer never stops.

U.S. Olympic rugby (and TikTok) star Ilona Maher and former NCAA swimmer Ann Ragan Kearns launched a skincare line today, called Medalist. The brand’s products are specifically designed for women athletes, which involved rigorous testing from Maher and other athletes across different age groups and sports.

The Women’s Super League (WSL) is getting bigger and better, and the numbers continue to prove it. After the season wrapped in May, new data from the Women’s Sport Trust (WST) and Future Sport & Entertainment indicate UK soccer fans are spending more time watching WSL matches than ever before.

With both the NBA and NHL Drafts done and dusted, it’s time for the chaos of free agency to take center stage. The wildest stretch of the offseason began yesterday at 6 p.m. ET for the hoopers (and pens are already being put to paper) while the puck drops on NHL free agency today at 12 p.m. ET.

It's one of the major forces shaping college sports.

The PWHL is giving NCAA stars a pro league to work towards

A deep dive into the relationship between the NCAA and NHL

We have a winner, folks. A month after governing body Basketball Australia (BA) announced it was shopping a majority stake in the Women’s National Basketball League (WNBL), Australia’s National Basketball League (NBL) and the Wollemi Capital Group Syndicate (WCGS) formed a consortium to buy in.

The gender gap in sports viewership and valuations may be closing, but there’s one area of the women’s sports ecosystem where supply is far behind demand: merchandise. On Wednesday, payment network Klarna and fan intelligence company Sports Innovation Lab (SIL) estimated the value of the women’s sports merch market at $4B.