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⌚ A timely investment⌚ A timely investment
Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports
🎾
On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.
May 28, 2025
🏀 In the bleachers🏀 In the bleachers
Caitlin Clark’s injury underscores potential issues WNBA’s new star-powered era
🏀
This week, WNBA fans are learning about the downsides of the Caitlin Clark Effect as the Indiana Fever superstar is sitting out for at least two weeks with a quadriceps strain. It’s the first time Clark has missed any time during her collegiate or pro career, leaving fans and venues in the lurch.
May 28, 2025
🏆 The talk of the town🏆 The talk of the town
Two teams on the brink of elimination after a pair of action-packed Game 4s
🏀
Who needs The Secret Lives of Mormon Wives when you have “The Book of Postseason Men’s Sports” brimming with drama. Let’s dig in.
May 28, 2025
⚽ Meet Jozy Altidore⚽ Meet Jozy Altidore
Inside the Lines with A.J. Andrews and Jozy Altidore
Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.
May 27, 2025
🏒 Even Stevens🏒 Even Stevens
Together With
Minnesota Frost force overtime in Game 2, emerge with 2–1 win to even PWHL Finals
🏒
As the league prepares to honor one of the three MVP finalists with individual hardware, the Ottawa Charge and defending champ Minnesota Frost continue to battle it out for the real prize: the Walter Cup trophy, which could be awarded by the next time we talk.
May 23, 2025
🏆 Did that really just happen?🏆 Did that really just happen?
NBA and NHL Conference Finals in full swing
🏀
Another day, another postseason triple-header. In case you ran out of screens for the men’s action, here’s what’s happening in the NBA and NHL.
May 23, 2025
📺 In the Zone📺 In the Zone
Fubo rolls out its Women's Sports Zone as FAST channels cover the women’s game
Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.
May 23, 2025
💄 No E.l.f.ing way💄 No E.l.f.ing way
E.l.f. continues to consider women fans of men’s sports through NASCAR partnership
We’ve seen makeup brands go big in women’s sports lately, including E.l.f.’s support of the PWHL and Overtime Select. But the brand’s decision to rev up its investment in NASCAR, coupled with previous NFL activations, shows that catering to women who follow men’s sports is a unique and effective way to reach a historically overlooked demo.
May 23, 2025
🚀 She’s not next, she’s now🚀 She’s not next, she’s now
The GIST and Barbarian team up for a data-powered report on the ROI in women’s sports
This week, The GIST debuted a new report in partnership with NYC agency Barbarian that explores the proven interest and investment potential in women’s sports. The report delineates the paradigm shift in how the category is considered, the intense audience engagement among women’s sports fans, and identifies trends to keep an eye on.
May 21, 2025
🏆 About last night🏆 About last night
High-stakes postseason action continues across PWHL, NHL, and NBA
🏀
There’s no season quite like the postseason, especially after last night’s triple-header of Game 1s in the PWHL, NHL, and NBA. The stakes couldn’t be higher — let’s dive in.
May 21, 2025
🏀 Hardwood hype🏀 Hardwood hype
WNBA’s opening weekend draws impressive viewership and generates bigger brand exposure
🏀
This weekend, the WNBA season tipped off on several networks, and the results are in: Interest in the league is widespread across teams and platforms, illustrating how everyone should harness the WNBA’s popularity however they can.
May 21, 2025
🏒 Meet Kendall Coyne Schofield🏒 Meet Kendall Coyne Schofield
Inside the Lines with A.J. Andrews and Kendall Coyne Schofield
Another Tuesday means another installment of Inside the Lines with A.J. Andrews, this one featuring hockey royalty, Team USA and Minnesota Frost star Kendall Coyne Schofield, discussing “Resilience and Overcoming Setbacks.”
May 20, 2025
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