Sponsorship insight platform SponsorPulse recently published its Sport Team Sponsorship Value Guide, which estimates and ranks the value of NFL, NBA, MLB, NHL, MLS, and WNBA teams’ brand partnerships. While no WNBA team cracks the top 50, the report contains key insights about the league’s potential value.

Roland-Garros championship weekend is on deck, with a David vs. Goliath women’s final showdown, while the final four men standing signal a changing of the guard in the game.

After one dominant Eastern Conference (EC) Finals sweep and a tight five-game Western Conference (WC) Finals, the NBA Finals — featuring the Boston Celtics vs. the Dallas Mavericks — have finally arrived.

The Women’s College World Series (WCWS) best-of-three championship finale begins today at 8 p.m. ET on ESPN. Look out — the Red River Rivalry is coming to the Greatest Show on Dirt.

Nearly two hundred days after the Montreal Alouettes hoisted the Grey Cup in Hamilton last November, a new CFL season kicks off with the defending champs visiting the Winnipeg Blue Bombers tomorrow at 8:30 p.m. ET.

Good news, softball fans — there’s a new pro league rounding the bases. Athletes Unlimited’s (AU) pro softball arm will now include Athletes Unlimited Softball League (AUSL), a traditional-style softball season set to launch in 2025 that represents a major development for a game that has spent decades building to a sustainable pro league.

Bolstered by renewed rivalries, but marred by gut-wrenching injuries, the Roland-Garros semifinals are nearly set, and there’s guaranteed to be a new champion in men’s singles. Serve’s up.

The outdoor track & field national championship starts today

Nearly two hundred days after the Montreal Alouettes hoisted the Grey Cup in Hamilton last November, a new CFL season kicks off with the defending champs visiting the Winnipeg Blue Bombers tomorrow at 8:30 p.m. ET. And with the Jonas Brothers headlining this year’s Grey Cup halftime show, this season’s already, ahem, burnin’ up.

After two electric Conference Final series, the Stanley Cup Final is set, with a Canadian squad in the mix for the first time since 2021 and Florida’s finest four wins away from redemption.

Several teams blasted through elimination brackets, forcing regional finals to continue tonight.

Everything is bigger in Texas…even pickleball. This weekend, Dallas hosted the CIBC Texas Open, which included both amateurs and Professional Pickleball Association Tour pro players. Last Tuesday, The GIST spoke with Twisted Pickle — a Dallas-based pickleball marketing agency co-owned by Ashlee Erickson Blakley and Suzanne Greever — about the sport’s explosive growth.