The college tourney is attracting record levels of investment, while busting the myth that women’s sports don’t provide a meaningful return.

World soccer’s governing body announced yesterday that it will commit $152M — including $110M in prize money — to July’s Women’s World Cup (WWC), and plans to finally dole out equal earnings to men and women at following World Cups.

This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.

The Frozen Four is the literal crowning moment of the women’s hockey season, and tonight, four teams will take the ice to try and advance to Sunday’s 4 p.m. ET title game.

Call in sick today — you’re up to your ears in Madness.

We’re breaking down everything you need to know before the bedlam — and bracket-busting — begins.

According to a report yesterday, the global soccer players’ union sent a letter to FIFA in October with three proposals for equal conditions and prize money at the men’s and women’s World Cups (WCs), months before the women’s tourney kicks off in July.

After a flurry of rumors and cryptic tweets, NFL free agency begins today at 4 p.m. ET, officially opening the trading period.

The top teams, the players to watch and more — after reading this, you’ll be prepared to fill out your entries for The GIST’s bracket challenge.

While the men’s tournament doesn’t begin until next week, the best of the best in women’s swimming & diving will hit the NCAA championship pool starting today.

Advertisers are mad for March Madness. Yesterday, ESPN announced that it sold out its NCAA women’s basketball tournament advertising inventory — including branding opportunities outside of the competition's 67 games — for the second consecutive year.

Clear your cal, finish your brackets and finalize your multi-screen setup — March Madness is here.