NFL Traditions We Love

QUOTE OF THE DAY
We could call it the Terrible Towel...Yes. And I can go on radio and television proclaiming, “The Terrible Towel is poised to strike!”
— The late Myron Cope, discussing his idea for the now iconic “Terrible Towel,” a staple among Pittsburgh Steelers fans. Boy, did the radio host’s idea strike.
💦 Gatorade showers
As a coach in the NFL, you haven’t truly won a big game until you’ve been soaked in a bath of flavored electrolytes. Gatorade showers aren’t unique to one particular team, and they aren’t unique to football anymore either, but they remain a popular NFL tradition. The bigger the game, the bigger the bath.
While there are differing opinions about when the tradition began, the New York Giants popularized the trend in the '80s. It began in 1984, when defensive tackle Jim Burt received criticism from head coach Bill Parcells before one of their biggest games against the Washington Football Team.
- After the squad pulled off a 37–13 victory, Burt surprised Parcells with a Gatorade shower in response to his harsh coaching leading up to the game, a gesture of cold revenge.
- His teammate, Harry Carson, was his accomplice and continued the baths in celebration after each Giants win from that point on, including their Super Bowl XXI championship in 1987.
The tradition has been so cemented into football culture that gamers can even dunk their coach in some Madden video games. And we can’t forget one of the most popular Super Bowl prop bets: the color of the Gatorade poured over the winning coach. Hint: orange is a good guess.
💛🖤 The Terrible Towel
Possibly the best-known tradition in the NFL, the Pittsburgh Steelers’ Terrible Towel, or the “luckiest towel in sports,” first appeared in 1975 thanks to the aforementioned Cope.
- In an effort to excite fans at Three Rivers Stadium and “soak up the competition,” Cope waved a yellow dish towel from his radio booth during a playoff game against the Baltimore (now Indianapolis) Colts.
- Cope encouraged fans to bring towels of their own to the game too, and when they all began waving their yellow rally rags, the Steelers produced big plays, resulting in a 28–10 victory. And thus, the magic of the towel began.
The Black and Gold had a great season that year, making it all the way to Super Bowl X, where the team provided fans with specially printed towels that read: “Myron Cope’s Official Terrible Towel.” Sure enough, the fans waved and the Steelers performed, securing a 21–17 victory over the Dallas Cowboys, all “thanks to the Towel.”
- Superstition soon followed as opposing teams or players that dared disrespect the towel become subject to its “curse.” In 2008, the Tennessee Titans felt the wrath of the Terrible Towel after a group of players stomped on one after beating Pittsburgh.
- Tennessee went on to lose their next two games, just barely missing a chance at playing in Super Bowl XLIII. Who did make it to the Super Bowl that year? You guessed it, the Steelers. Oh, and they won, no less. Spooky.
The towel’s magic continues today. In 2010, Pittsburgh began inviting a celebrity to do a “Terrible Towel Twirl” before kickoff at each home game, and many recognizable names have had the honor, including Channing Tatum and Wiz Khalifa. Black and yellow, black and yellow.
🧀 Lambeau Leap
At Lambeau Field — home of the Green Bay Packers — there’s only one appropriate touchdown celebration: the Lambeau Leap. It all began in 1993 when LeRoy Butler launched himself into the stands after he scored his first career NFL touchdown.
Today, seats in the “Jump Zone” are the most coveted in the stadium. But players who jump often have less than ideal experienceswith fans. Some have been covered in beer, ketchup, popcorn and in true Wisconsin fashion, even cheese curds.
- Worst of all, there have been reports of inappropriate touching by unruly fans. Um, not okay.
- Also, the leap is actually pretty high, with most of the wall around 6 feet tall. Imagine scoring a touchdown and then making a jump like that...
The NFL cracked down on excessive touchdown celebrations in the early 2000s and has consistently made changes to the rules since. But, lucky for Packers fans, the Lambeau Leap was grandfathered into the rules, allowing for the tradition to continue.
- In light of the COVID-19 pandemic, however, the first six to eight rows of seating in every stadium were off limits to fans last year, making the leap at Lambeau Field impossible in order to protect players and fans alike.
- NFL Commissioner Roger Goodell has said he expects stadiums to be at full capacity, but with the Delta variant and a handful of unvaccinated players on the roster, maybe this tradition can wait another year.