A recap of the PWHL’s second season by the numbers

June 9, 2025

Just like the PWHL’s inaugural season, the league’s sophomore campaign was chock-full of successes — on and off the ice. Let’s take a closer look at the numbers.

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A recap of the PWHL’s second season by the numbers

Source: PWHL

The GIST: Just like the PWHL’s inaugural season, the league’s sophomore campaign was chock-full of successes — on and off the ice. Let’s take a closer look at the numbers.

📈 106: The number of countries represented in PWHL viewership numbers, nearly doubling the 88 countries that were included in last season’s statistics.

And it wasn’t just viewership that skyrocketed: The league also welcomed nearly 740K fans to its 102 regular and postseason games, up 52.5% from last year in 17 more games.

🤝 100%: The percentage of American states and Canadian provinces and territories represented in ticket buyers. The hugely successful Takeover Tour allowed hockey lovers from across North America to watch PWHL action IRL.

⬆️ 50%: Since last season, the amount partnership portfolios grew for both the league and individual teams, with some big names including Ally, EA Sports, Intact Insurance, and SharkNinja. The more the merrier.

🧢 100%: The increase in merchandise sales YoY during the league’s second season. This checks out given the league unveiled new team names and logos ahead of the campaign and engaged in new collaborations with Barbie, Peace Collective, and Lululemon.

🎟️ 10K: Combined season ticket member deposits made for the league’s two expansion teams in Seattle and Vancouver. With these two new teams preparing to enter the fold next season, the PWHL’s meteoric rise is only just beginning — and the sky’s the limit.