EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game

The GIST: EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24. Nothing but net (gains).

The reception: Last year, EA made the unprecedented move to cut ties with world soccer’s governing body after 30 years, then dropped its first game without FIFA branding last week. EA quickly proved it won the breakup with more than 6.8M pre-release signups, a 25% increase from FIFA 23.

The women’s game: EA FC 24 also included women in the game’s popular Ultimate Team mode for the first time, which should go a long way in promoting women’s football to the masses, and especially to the younger audiences the game attracts. It may be scaring the children, but it's something.

Looking ahead: EA was able to cut FIFA out of the deal because it holds independent licensing contracts with clubs and leagues around the world, including the NWSL. Its deal with EA and the increased exposure can become a revenue source not only for the league, but also something athletes and the brands they work with can benefit from.

• Introducing WNBA players in NBA 2K20 was critical in increasing visibility, with inaugural cover star Candace Parker noting that it also assists in the boardroom. That seems true for Sabrina Ionescu, the NBA 2K24 cover star who's racked up an estimated net worth of $1M in sponsorships. GG.