Eye-popping women's sports viewership numbers
The GIST: Fridays call for celebration, so here’s a breakdown of the eye-popping women’s sports viewership numbers that trickled out over the last week. If you stream it…
28: As in 28%, the increase in average time spent watching women’s sports in the UK so far this year, a bump largely driven by the Lionesses’ deep run at the FIFA Women’s World Cup.
466K: The average viewership for Tuesday’s NCAA volleyball showdown between No. 4 Nebraska and No. 5 Stanford, making it the most-watched regular-season volleyball match in ESPN history. A true serve.
627K: The number of eyeballs, on average, that tuned in for each WNBA game this year, driving the league to its most-watched regular season in 21 years.
3.4M: A figure that is larger than 2.3M, and the average viewership to witness American phenom Coco Gauff win the US Open less than a week ago, just the latest example of women topping men when it comes to finals viewership at the Grand Slam. Take that, patriarchy.