Google Trends releases data for searches related to women’s sports in March

The GIST: March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.

🎟️ Indiana Fever tickets were the top trending topic related to the WNBA Draft, while Caitlin Clark’s official Draft declaration in February made "who has the first pick in WNBA Draft" a breakout search in the U.S.

🔎 The Iowa Hawkeyes women’s basketball team was the top-searched March Madness squad in the U.S. and the most-searched team in several states beyond Iowa, including Alaska, Hawaii, Wyoming, Maine, North Dakota, and South Dakota. Clark also topped the list of players searched with the term “March Madness,” followed by Angel Reese and JuJu Watkins.

🏀 Iowa had three of the top five most-searched women’s March Madness matchups, but the top game was LSU—UCLA. The highly-anticipated matchup drew 3.8M viewers and was at the center of a Los Angeles Times divisive (and widely deemed sexist) op-ed. Milk and cookies…really?

📺 U.S. searches asking “where to watch NWSL” reached an all-time high, likely thanks to the league’s new media rights deal. The top NWSL clubs searched in relation were the KC Current, Seattle Reign FC, the Washington Spirit, Bay FC, and Angel City FC.

✨ Expansion teams Bay FC and Utah Royals FC saw high search interest surrounding their NWSL debuts. Both squads saw an increase in interest through multiple breakout searches, including “Bay FC logo,” “NWSL expansion teams,” and “Utah Royals home opener.”

🏟️ There’s profound, widespread interest in the KC Current, which opened the doors to its innovative CPKC Stadium this season. Indexed search interest in the team maxed out on Google Trends, and while searches for other NWSL clubs primarily remained regional, the Current saw search interest in nearly every U.S. state. Making waves.