After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.

Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.

Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.

The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.

Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.

Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).

EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.

Swift's popularity proves that a little celebrity cachet goes a long way in recruiting new fans, especially in women's sports.

The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.

An Apple–ESPN acquisition has long been perceived as a perfect fit, and Disney CEO Bob Iger's latest comments have involved looking for distribution partners to help ESPN go direct-to-consumer.

When it comes to sports franchises, Oakland has suffered its fair share of losses, including the Warriors, Raiders, and most recently, the Athletics.