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✨ Army pants and flip flops✨ Army pants and flip flops
Women athletes continue to drive culture
Add Althea Glitterson to the list after WTA world No. 24 Naomi Osaka debuted her fourth bedazzled Labubu at the US Open yesterday. The Grand Slam, already known for its “cool factor” was the perfect backdrop for Osaka, who has made the tennis court her runway and accessorized with the trendiest dolls on the market: Labubus.
September 03, 2025
📺 Mrs. Worldwide📺 Mrs. Worldwide
New broadcasting agreement between ESPN and DAZN showcases popularity of women’s basketball
Traditionally American sports pushing for international growth is nothing new — look no further than college football’s annual showcase in Dublin, Ireland, just 11 days ago — but now, ESPN and London-based streaming service DAZN are taking things to the next level with a groundbreaking college sports broadcast agreement.
September 03, 2025
💗 Kindness is contagious💗 Kindness is contagious
Cause-driven campaigns are hitting the mark with sports fans
August 29, 2025
💄 Red lips and rosy cheeks💄 Red lips and rosy cheeks
Beauty brands continue to capitalize on IRL activations in the sports space
The WNBA’s Golden State Valkyries are hitting the runway tomorrow for an inaugural fashion show presented by Sephora. A celebration of basketball, fashion, and beauty, this is just Sephora’s latest foray into the sports arena — a place the brand is thriving in.
August 27, 2025
🤝 Yes, women love all sports🤝 Yes, women love all sports
Men’s sports leagues and athletes partner with women-forward brands to reach fans
This week saw three major partnerships between women-forward companies and men’s sports leagues and athletes, demonstrating a new movement to recognize and celebrate female fandom of men’s sports. It drives home what The GIST has known since the beginning: Women fans love all sports, so brands and leagues are finally seeking to serve them.
August 27, 2025
💄 The beautiful game💄 The beautiful game
Beauty brands have a unique opportunity to reach global audiences through soccer
Last week, The Athletic’s Asli Pelit dove into the beauty industry’s data-driven insights that make the case for advertising in soccer. One thing that stood out? How Brazilian legend Marta drove Avon makeup sales by wearing a signature red shade during the 2019 Women’s World Cup (WWC).
August 18, 2025
💰 Banking on your support💰 Banking on your support
Ally marketing head Stephanie Marciano discusses brand’s WNBA, NWSL partnerships in rivalry series
This weekend, the WNBA and NWSL kicked off their respective slates of rivalry games, both presented by prominent women’s sports partner Ally. The WNBA is planning seven rivalry matchups through August 17th, while the NWSL hosted three key matchups during its inaugural Rivalry Weekend.
August 11, 2025
💎 A brilliant strategy💎 A brilliant strategy
Jewelry brand Gorjana leans into sports and culture crossover with extensive roster of athlete ambassadors
SoCal jewelry brand Gorjana launched Gorjana Sports Club today, a unique platform spotlighting prominent pro and collegiate women athletes who have curated edits for the brand. As fashion and beauty retailers engage with women’s sports, Gorjana’s platform recognizes the power women’s sports stars have as cultural influencers.
August 04, 2025
🎙️ Livin’ the pod life🎙️ Livin’ the pod life
Increase in women’s sports podcasts illustrates latest trends in the audio space
The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.
July 23, 2025
✨ All the world’s a stage✨ All the world’s a stage
Athlos plans on debuting long jump event in unique Times Square venue
Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.
July 18, 2025
Breaking waves, breaking barriers: Meet the first woman driver in SailGP historyBreaking waves, breaking barriers: Meet the first woman driver in SailGP history
Breaking waves, breaking barriers: Meet the first woman driver in SailGP history
ICYMI, we have a new obsession: it’s the Rolex SailGP Championship, the most exciting sport to ever hit international waters, featuring 12 co-ed teams driving ultra-fast F50 catamarans.
July 14, 2025
📈 Very on brand 📈 Very on brand
AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025
On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.
July 11, 2025
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